Product Marketing Manager

Remote (San Francisco, CA)

FocusKPI, Inc. is looking for a Product Marketing Manager/Campaign Specialist to work for our client and to join their cloud migrations marketing team. Your role will be to develop and implement marketing strategies and programs to compel our existing customers to migrate from Data Centers to Cloud (their SaaS products). You’ll create integrated marketing campaigns, support new feature launches and create sales enablement artifacts.

Work Location: Remote in the U.S.
Duration: 6 months
Pay Range: $60/hr to $66/hr

Responsibilities:

Develop and implement marketing strategies and programs to compel our existing customers to migrate from client-server or centers to client cloud
Create integrated marketing campaigns, develop end-to-end strategy, support new feature launches, and create sales enablement artifacts
Directly impact the client company's objective to get customers transitioned to the cloud
Create engaging and educational assets and messaging, including videos, blogs, white papers, sales pitch decks, webinars, and landing pages on the client's website
Work with demand generation to choose your promotion channels, including email, organic and paid social, and the client community
Enable sales & solution partners with pitch decks, FAQs, and objection handling
Launch, measure, and iterate on your campaign

Qualifications:

Bachelor's degree in marketing or other relevant fields or equivalent experience/training
required
The candidate should be from a strong marketing background
A minimum of 3-5 years of solid Product marketing experience is mandatorily required
3-5+ years of enterprise-level B2B experience, ideally at a technology company or having an aptitude for understanding and ramping up on new technologies
Experience with strong writing skills and compiling narratives with those writing skills is a must
Experience with campaign strategies and developing campaigns is required
Experience creating, driving, and managing go-to-market plans and owning a product's core messaging and positioning
Eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment
Create engaging and educational assets and messaging, including videos, blogs, whitepapers, sales pitch decks, webinars, and landing pages on their website
Work with demand generation to choose the promotion channels, including email, organic, and paid social and the company's Community
Enable Sales & Solution Partners with pitch decks, FAQs, and objection handling
Launch, measure, and iterate on your campaign
Experience with representing the enterprise level products

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.

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