Product Marketing Manager

Remote (Boston, MA)

About Operix
Founded in 2007, Operix, formerly known as IFS Core, provides software solutions for specialty contractors that allow for more efficient management of field operations personnel and processes through seamless integrations with core accounting platforms.

With 30,000 users in the construction technology vertical, Operix continues to partner strategically with Sage Software’s Construction and Real Estate accounting platforms, including Sage 100 Contractor, Sage 300 Construction and Real Estate, and Sage Intacct Construction. In addition to the Sage ecosystem, Operix also serves QuickBooks Online (QBO) users to provide the same solutions for field operations and accounting workflows.

Operix also recently partnered with growth equity company, M33 Growth, to significantly accelerate growth, including materially increasing our investment in innovative software and enhancing our sales and customer experience teams. With this investment, Operix will remain at the forefront of innovation and continue to drive superior customer outcomes which provides the ideal conditions for top-performing sellers to thrive.

Your Opportunity
As the first Product Marketing Manager at Operix, you will develop, deploy, measure the impact of, and iterate upon Operix’s core strategic messaging. In this role you’ll master Operix’s messaging — including the research, concepts, and strategy that underpin it — and partner with departments across the business to ensure that the right message is delivered to the right audience at the right time. The role is inherently cross-functional, sitting at the intersection of Sales, Product, and Marketing.

The Primary Objectives of the Product Marketing Manager

Become the expert on our customers’ needs and desires and relay that back to the sales, marketing, and product team on a continual basis.
Become an expert in and steward of Operix core strategic messaging and positioning, and a trusted voice on messaging questions across the business.
Partner with Sales to develop and launch world-class content (sales presentations, product videos, thought leadership, emails, webinars, etc.) that solves different customer needs at different stages of the buying journey.
Work closely with the marketing team, and other teams to develop contextual messaging and content for campaigns, company communications, and events.
Continually educate our partners on our product, value, messaging, etc.
Be a key stakeholder in our product launches and help standardize messaging across the entire campaign.
Conduct in-depth research and analysis on the evolving market conditions and competitive landscape, and deliver actionable analysis and insights to our Sales, Product, and Professional Services leaders.
Ensure that new hires are effectively trained and up to date on the latest messaging and sales enablement tools.

What Will Make You Successful (in other words, what we need to see):

Self-starter with rigorous prioritization and organization- Will own the entire product marketing practice and get buy-in from team members.
Strong analytical mind - Makes decisions based on data – not gut.
Grit: Persistent, scrappy, finds a way to win through adversity.
Team first mentality and over communicates cross-functionally- They have an ability to get close to the sales and product team and their needs/goals.
Insatiable hunger - Wants to grow, learn, and is a coachable team player.
Strong understanding of product marketing platforms and reporting systems – competitive research.
Persona Mindset - Constantly thinks about personas and how what they’re doing is tied to specific customer needs and preferences.
Excellent Teacher – can train, coach, and mentor teammates

Willing Experience Includes

At least 5-7 years of product marketing experience.
Track record of driving a measurable result and impact on the sales pipeline.
Has experience being a product marketing team of 1 (bonus)

Please note that the job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employer for this job. Activities, duties and responsibilities are subject to change at any time, with or without prior notice.

It is the policy of Operix to provide a safe and healthy environment in which our employees, visitors and customers can conduct their business.

We are an Equal Opportunity Employer who pledges to not discriminate against employees or potential employees based on race, color, religion, sex, national origin, age, disability, or genetic information.