Product Marketing Manager

We are seeking a Product Marketing Manager to join our growing team!

Position Overview

We are looking for a Product Marketing professional to develop and deliver differentiated product positioning, packaging, pricing and messaging that drives market success. You will be the go-to expert for your product areas, creating a deep understanding of the market landscape, trends, customer needs, and competitors. In this role you will be a strong partner with product management, sales, and demand gen marketing.

Responsibilities & Qualifications

A Day in the Life

• Craft compelling and well-defined product positioning and messaging based on today’s customer challenges that our solutions solve. 
• Develop sales enablement materials to ensure that these messages are able to be shared with customers and prospects in an impactful way. 
• Work in coordination with product management to support messaging and communications for product releases to ensure they are well-understood by internal stakeholders and external audiences, and are able to deliver maximum market impact. 
• Serve as a key stakeholder in the demand gen campaign planning process to provide customer and market insight, share product management needs and priorities, and support development of themes for campaign assets. 
• Stay in tune with customers and others in the industry to understand their current challenges and how they are getting value out of our products today. 
• Understand the who, what, when, and most importantly why behind the decisions that prospects make in the buying process. 
• Monitor key competitors to stay aware of their latest launches, key messaging, and where they may be headed and how we should respond. 
• Partner with demand gen marketing, brand, and SEO to ensure the websites reflect the latest in product capabilities and messaging. 
• Partner with PR to drive awareness of new product capabilities and other key messages through the media. 

We are looking for someone who brings

• 3-5 years product marketing experience, preferably within a B2B technology organization. 
• Ability to take complex and sometimes technical information and translate it into benefits and common language for internal teams, customers, and prospects. 
• Strong writing skills across a wide range of mediums. 
• Ability to craft impactful presentations in Microsoft PowerPoint to support sales pitches and thought leadership initiatives. 
• Comfortable managing multiple projects and priorities across a range of stakeholders. 
• Ability to conduct qualitative and quantitative analysis using fact-based methodologies to support recommendations and decision making. 
• Bachelor’s degree in business, journalism, marketing preferred 
• A plus if you have association, events, or nonprofit experience.