Product Marketing Manager

Austin, TX

Way helps businesses unlock the power of experiences.

Headquartered in Austin, Texas, with a European office in Paris, we are building the world’s first B2B software platform that enables consumer brands to launch experiences and activations at scale. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Our platform provides the infrastructure for any brand to launch experiences using software-driven automation to drive new revenue, build brand loyalty, and streamline operational processes that go into executing experiences at scale.

Founded in May of 2020, Way already supports hundreds of leading brands in the hospitality space, including Accor, Auberge Resorts Collection, and Hyatt, as well as iconic independents such as The Little Nell in Aspen and Meadowood Napa Valley. We are a post-Series A stage company backed by Tiger Global, MSD Capital (Michael Dell), and others, growing high single digits month-over-month on average.


We’re looking for a driven, talented, curious, and entrepreneurial product marketing manager to join our team and be among the first marketing hires at a high-growth, globally-minded technology company. You’ll play a foundational role in rapidly expanding the company’s customer base of hospitality brands across the world. Way hires people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments. We’d love for you to have previous startup experience at a company with fewer than 50 employees, but it’s not required. You’re comfortable working independently and don’t need hand-holding, but you’re also always eager to work directly with key internal and external stakeholders to align objectives. Finally, we’re looking for an entrepreneurial mindset - you’re not looking for just another job but for a place to take ownership of your work. You think long-term and are committed to building a successful business.


  • Develop and execute comprehensive product marketing strategies to successfully bring products and features to market
  • Collaborate with cross-functional teams, including product, sales, and marketing, to position product features, benefits, and target audiences.
  • Create compelling product messaging that effectively communicates the value proposition to customers and differentiates the startup from competitors.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities, informing product development and marketing strategies.
  • Work closely with the sales team to develop sales tools, training materials, and go-to-market plans to support product launches and ongoing sales efforts.
  • Create and track key performance indicators (KPIs) to drive deeper product adoption and utilization.
  • Collaborate with content marketing to create content that aligns with the product marketing strategy, such as blog posts, case studies, and product videos.
  • Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
  • Build a lifecycle program that spans the 360 customer journey and incorporates upsell and cross-sell strategies


An interest in growing with an early-stage, high-growth company

At least five years of relevant product marketing experience (within B2B SaaS strongly preferred)

Strong work ethic and high level of professionalismExcellent communication skills and strategies to bring product knowledge to life

A desire to be the best at their craft

English fluency. Spanish, French or other foreign language proficiency is a plus but not at all a requirement.


Compensation includes highly competitive salary, generous equity, medical, dental, and vision coverage paid 100% by the company, 401K benefits, and other travel-related perksCandidates are required to be located in or willing to relocate to Austin, TXWay is building a workplace environment of team members who are passionate and excited to be together in person at its space in downtown Austin to continue to enable our fast-paced growth trajectory should be excited about startups and not looking for an easy job. This is a commitment, but it’s a commitment that will set you and, as a byproduct, the company apart from the pack.

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