Product Marketing Manager

Phoenix, AZ

ABOUT THE COMPANY


Affinaquest empowers colleges and universities to unlock their data potential. Offering unparalleled business intelligence, advanced data analytics, and innovative CRM software native to the Salesforce platform, Affinaquest equips clients to be the architects of their success – surfacing opportunities for increased and more personal engagement, resulting in meaningful revenue growth. Our approach to innovation is not about reinventing the wheel – it's about transforming it. Together, we drive the quest for affinity and create lasting relationships that shape our clients’ futures.


KEY FACTS


  • Market-leading Salesforce ISV in Institutional Advancement and Collegiate Athletics
  • The preferred next-gen Advancement solution of the “Top 300” fundraising institutions.
  • Serving over 50% of the Power-5 athletic programs.
  • 10+ years in data warehousing, data quality, lifecycle hygiene, analytics, and CRM.


POSITION DESCRIPTION SUMMARY


Product Marketing Manager


KEY RELATIONSHIPS


Reports to: VP of Marketing

Other key relationships: Product Management, Market Development, Sales, and Client Management


MANDATORY QUALIFICATIONS TO APPLY


  • Bachelor’s degree in marketing or business administration, or equivalent experience.
  • 4+ years of experience in product marketing.
  • Proven track record of boiling down complex technical ideas from multiple stakeholders and into simple, effective messaging.


PRIMARY RESPONSIBILITIES AND ACTIVITIES INCLUDE:


  • Market Research and Analysis:
  • Continuous monitoring of the advancement and collegiate athletic landscapes to ensure a deep understanding of market trends, pressing needs, and emerging challenges.
  • Analyze competitor offerings and market positioning to identify opportunities for differentiation and market penetration.

2. Product Positioning and Messaging:

  • Collaborate with the product team to align product capabilities and market needs.
  • Work closely with sales, and client management teams to understand prospect and customer needs and craft key customer value propositions.
  • Translate product roadmap progress and core insights from our product team to develop clear and compelling messaging.

3. Content Creation and Collateral Development:

  • Collaborate to build high-quality marketing collateral including sales decks, case studies, one-sheets, etc. to educate prospects and customers about our solutions.

4. Sales Enablement:

  • Develop sales enablement materials such as pitch decks, product guides, and competitive battlecards.
  • Provide training and support to ensure the sales team is equipped with the necessary tools and knowledge to effectively position and sell our products.


IDEAL ATTRIBUTES


  • Experience working in B2B higher education SaaS.
  • Experience working in or marketing to advancement or athletic departments in higher education.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.


Individuals who thrive at Affinaquest exhibit the following success skills - Collaboration, Critical Thinking, Emotional Intelligence, Executive Presence, Growth Mindset, Intellectual Curiosity, Accountability, and Results Focus.


POSITION LOCATION


  • CorporateHybrid Office Policy:
  • TRAVEL REQUIREDPotential for occasional travel with this role, 5-10%


Affinaquest is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.


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