Product Marketing Manager

New York City, NY

Kargo unites the world's leading brands and premium publishers on mobile devices using innovative creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Kargo is over 500 employees strong across offices in New York City, Chicago, Austin, Dallas, Los Angeles, Sydney, Auckland, Ireland, and London. But we're not stopping there, so stay tuned as we expand our map and our team.

For more information, visit Kargo at www.kargo.com or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).

Title: Product Marketing Manager

Job Type: Full-time, Hybrid

Location: NYC

Salary Range: 90,000 - $115,000 OTE

Summary of Job's Purpose:
As a Product Marketing Manager, you'll be a key driver for communicating Kargo's paid social products, features, and benefits to the market. You'll craft the messaging and positioning for new products through market research and through a key understanding of Kargo's suite of customer-facing initiatives.

The Position:

Spearhead post-product development marketing efforts, including acting as the voice of the consumer and having a deep understanding of their needs and desires for paid social
Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
Key member of the team, driving the execution of go-to-market strategies to help enable successful product launches for Meta, Snapchat, Pinterest, and TikTok
Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher, and Training
Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing maintenance
Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle
Publish ongoing industry POVs around relevant topics and products in digital advertising

The Requirements:

BA/BS degree or equivalent practical experience
3-5+ years of professional experience in a related field of product marketing, product management, or campaign management experience preferably in social ad tech
Experience in paid social or paid social ad tech
Highly organized with attention to detail
Proficient in Word, Excel, and PowerPoint
Strong communication skills
Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations.
Prefer working in a collaborative, cross-team capacity.
Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
Strong knowledge of paid social advertising ecosystem including social ad products, data, and e-Commerce buying and self-service tools

The Perks:

Flexible PTO + 10 sick days a year
Tuition reimbursement up to $1,000 a year
Monthly wellness benefit
Daily complimentary lunch when working in a Kargo office

The Recognition

Kargo and Kargo leadership are regularly recognized for the company's growth and achievements, including:

B&T's Best Media Platform (2021)
Digiday Awards' Media Award for Best Digital Product Innovation (2021)
Martech Breakthrough Awards' Content Management Innovation (2021) (2017)
Three MMA Smarties (2018)
Adweek Innovative Mobile Ad Player (2017)
Best Places to Work (2017)