Product Marketing Manager

Remote

Upwave: The Analytics Platform for Brand Advertising.


Upwave is the leading analytics software platform giving brands, agencies, and media partners a unified, cross-media solution to measure brand advertising. Providing a deterministic, real-time view of brand advertising investment, Upwave’s automated platform allows advertisers to optimize TV, CTV, digital, social and cross-channel campaigns towards audience accuracy and reach, brand lift, and person’s lifted– with campaign-level and portfolio views.


Our customers are Fortune 500 companies across multiple verticals - including CPG, food & beverage, consumer technology & telecom, and financial services - as well as the world’s largest advertising agencies and media platforms and publishers.


We are unapologetically supportive of brand advertising, and work hard every day to prove its value; we know if companies can measure the value of those dollars, they’ll spend more. Brand advertising pays for not only the movies we watch and music we hear, but the journalism we read and the information we access. In short, brand advertising supports the free flow of information through society. So, we’re proud to be the first company dedicated to using data science to show the true effectiveness of brand advertising.


We are backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading MarTech founders & CEOs.


We’re a humble but ambitious team that takes its work seriously but never ourselves. Come join us.

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As Product Marketing Manager, you will play a pivotal role on the Go-To-Market team. The ideal candidate combines strategic and creative thinking to help Upwave achieve its mission to make brand advertising more impactful. This role is responsible for understanding and articulating the value of Upwave’s full suite of products, in order to create product positioning/messaging, sales enablement and marketing content.


What you will do:


  • Manage the product marketing function within the Marketing department, collaborating with other departments (including Product, Data Science, Sales, etc.) and external partners/customers, including but not limited to product marketing roadmap, prioritization, and budget
  • Develop and execute innovative, impactful, educational content (White Papers, Guides/Playbooks, Case Studies, Co-Marketing Materials, Sales Collateral, Demo and other videos) to ensure that Upwave products and features are seen, heard, and understood by the right audiences
  • Project manage the GTM function for new product launches, in partnership with Product; helping define the narrative, GTM strategy, positioning, value proposition, and messaging of new products and solutions.
  • Develop a robust understanding of Upwave buyer and user personas to personalize language, offers, etc.
  • Monitor the media, advertising, and measurement landscapes, providing intelligence and competitive product analysis to stay on top of industry trends, ensuring Upwave solutions are innovative and commercially competitive
  • Conduct customer/user discovery interviews to better understand pain points, use cases, etc. of Upwave current, beta and future product offerings
  • Provide necessary internal support in terms of sales and CSM education and training, selling tools, etc.
  • Manage ongoing website and material updates to reflect current product status
  • Maintain strong communication and presentation skills; effectively collaborate with leaders and stakeholders; stay organized and resourceful to ensure projects are completed on time and within budget.


About You:


  • You have 4-7 years of experience as a marketer working in the media, advertising or ad tech industries.
  • You have experience working as a marketer in direct partnership with product teams, not through an intermediary or liaison role.
  • You have an eye for how to use analytics and data-driven story-telling in marketing content to draw attention from the reader/viewer; You know good information architecture and design when you see it.
  • You have a passion for driving innovative solutions within the advertising measurement space.
  • You’re comfortable talking with high-level external partners and customers. You understand how to solicit and receive feedback, and market to pain points.
  • You are a self-starter, can find answers yourself, and don’t always need someone to show you what to do next.


Bonus points:


  • The startup world is not foreign to you. You know how to work on a small team without huge budgets behind you. More importantly, you understand and appreciate how processes can be ever-changing and ambiguity can be the norm.


Additional Information:


The annual base salary range for this role is $98k-$140k + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for the new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.


Upwave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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