Product Marketing Manager

Richmond, VA

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Job Description

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OVERVIEW

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already the fastest growing real estate portals in the industry, we are driven to be number 1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is growing quickly and we’re looking for a powerhouse Marketing and Communications Team, based in Richmond, to accelerate our growth and build the brand. Together with a group of like-minded creative individuals, our Marketing Team will generate brand awareness and grow our client base through national multi-million-dollar marketing campaigns across TV, streaming, digital channels, social direct mail, email, mobile, print and events.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

ROLE DESCRIPTION

We are looking an unstoppable product marketing manager to join our team. The Product Marketing Manager will bring the new Homes.com products and feature to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of Homes.com industry leading digital advertising solutions.

You will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in B2B marketing and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.

CORE RESPONSIBILITIES:

Develop positioning and messaging for the Homes.com products
Work with the product management team to shape the product roadmap and go-to-market strategy
Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
Research and understand buyer personas to ensure the product is designed and delivered to create value
Translate product functionality and technical details into user benefit and value
Conduct ongoing competitive analysis along with market and customer research.
Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
Coordinate focus groups, client interviews and client testimonials
Support the events team with major sales and industry events

QUALIFICATIONS/REQUIREMENTS:

Bachelor’s degree required
5+ years of relevant experience in product marketing; residential is a plus
Strong verbal and written communication skills and comfortable interacting with all levels of the organization
Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
Ability to work effectively across sales, product, research, and training teams
Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
Ability to prioritize, problem solve, multitask, and work independently

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family

Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement

On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

#LI-AO1

#Richmond

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing