Product Marketing Manager
Westborough, MA
Position Summary
This role plans, directs, and coordinates the development of product roadmaps, ROI models and marketing of the Front-End Power (FEP) organization's products and/or services.
Job Duties/Responsibilities
- Strategic Development
- Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
- Builds and owns business cases (BC) to develop new products including engineering priorities based on best BC return.
- Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
- Maintains Standard Product line Ownership from Development to EOL
- Research & Analysis
- Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Performs on-going Gap-Analysis for Product line to:Grow Market Share
- Replenish Product Line
- Monitors Product line profitabilityRevenue, Margin, Cost Management
- Performs competitive analysis on Product line
Job Duties/Responsibilities Cont.
- Organizational Support
- Works with Marcoms group in the production of promotional materials.
- Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
- Drives Bid activity at site level
- Create and prepare collateral to enable sales and promote product line
- Support Sales to ensure best product solutions are promoted to customers
- Manages product life cycle
- Experience Required
- Bachelor’s degree, preferably in electrical/electronic engineering or above or equivalent combination of education and experience.
- 4 to 10 years related experience and/or training with product marketing and management
- Comfortable with up to 25% travel within North America
- Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
- Ability to write speeches and articles for publication that conform to prescribed style and format.
- Ability to effectively present information to top management, customers, or sales representatives.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Do you have a Bachelor's Degree or higher in electrical engineering or equivalent electrical/electronics education?
- Do you have prior experience with product marketing and management within the power electronics industry or equivalent industry?
- What is your annual salary requirement?
Work Location: In person