Product Marketing Manager

eSentire® is the global leader in Managed Detection and Response (MDR), keeping organizations safe from cyber attacks that technology alone cannot prevent. Our 24x7 Security Operations Center (SOC), staffed by elite security analysts, hunts, investigates, and responds in real-time to known and unknown threats before they become business disrupting events.

We want to cut through the hype and overblown claims surrounding AI and ML to help our customers successfully tackle their biggest challenges utilizing human expertise at machine scale. We value each person’s unique contribution, so if you love to solve difficult problems--together--eSentire is the place for you.

eSentire has been recognized in Deloitte’s Technology Fast 50™ and Fast 500™, Canada’s Top Small and Medium Employers, and Gartner’s Market Guide for Managed Detection and Response. For more information, visit www.eSentire.com and follow @eSentire.

Who We Need:

As an integral member of the eSentire Product Marketing team, this individual will be responsible for overall portfolio messaging, sales enablement, and positioning to ensure our services are understood by our eSentire sellers and the market. Working cross functionally with Product Management, the Office of the Chief Technology Officer, Global Demand Generation, Sales and the

Global Channel Team, this individual’s primary responsibilities are:

• Development and execution of go-to-market plans and programs
• Creation of compelling messaging/value propositions
• Creation of enablement assets and tools
• Demonstration of eSentire differentiation/unique value

You are comfortable in a fast-moving industry with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role as requests and priorities can quickly shift with solutions spread across different functional groups within eSentire.

You’re a results-driven product marketing professional excited about how technologies can be leveraged to drive customer outcomes. You are comfortable in a fast-moving industry with the ability to pivot based on market shifts and client needs. You are a knowledge seeker, continuously pursuing how best to tell the product story through an understanding of your product, buyer and target market. Most importantly, you are an outstanding communicator; a writer who enjoys developing messaging that will connect and resonate seamlessly with key stakeholders both internally and externally. Cross-collaboration will be critical in this role as requests and priorities can quickly shift with solutions spread across different functional groups within eSentire. You are hands-on with “can do” positive attitude, proactive problem-solving skills and a drive for success and results.

This position is fully remote/work from home.

What You'll Do:

• Collaborate with Product Management, Marketing, Office of the CTO, Sales team and other cross-functional teams to drive results
• Create Go-To-Market plans, messaging, and positioning
• Develop and execute against global service launch calendar to bring solutions and programs to market
• Represent and evangelize solutions to prospects and partners
• Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, etc.) that is focused on filling and strengthening gaps within personas, sales stage, sales enablement.
• Assist in developing and presenting training material
• Ensure solution-related assets and sales tools are kept up-to-date across all repositories
• Participate in conferences/tradeshows
• Measure and analyze launch and marketing programs in order to incorporate key learnings into future plans
• Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging

Skills You'll Need To Have:

• 3 to 5+ years of product marketing experience in B2B; (experience with security services highly preferred)
• Strong writing skills with experience building impactful content
• Demonstrated ability to develop and articulate value prop/messaging to different personas
• Develop understanding of unique needs/requirements across industries and verticals
• Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
• Experience communicating with sales teams, customers, prospects, analysts, and internal management
• Data driven marketing approach, along with the ability to grasp and translate product capabilities into business benefits
• Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results
• Proven verbal, written, and presentation communication skills
• Excellent hands-on analytical capabilities
• Project management as well as interpersonal and organizational skills
• Bachelor’s degree required, MBA a bonus
• Position may require up to 15% travel

We thank all applicants in advance for applying. Only individuals selected for interviews will be contacted.

eSentire is committed to creating a fair work environment that is aligned with the Accessibility for Ontarians with Disabilities Act (AODA). We guarantee equal treatment and provide opportunities regardless of race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these basis. If you have any accessibility requirements during the recruitment process, please reach out to our HR team at aoda@esentire.com and any accommodation needs will be addressed upon request.

Why a Career with eSentire?

Our Culture: At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

Growth Opportunities: At eSentire you will have the opportunity to grow and make an impact from your work. We encourage innovation in all who become a part of our team. With growing operations internationally, there is lots of lateral and upward advancement opportunities for rewarding and developing careers with eSentire. We’re strong believers in continuing education and provide the resources that you need to continue learning.

Employee Perks: Every day we provide free breakfast and refreshments (where applicable), flexible hours, half day off birthdays, subsidies for continuing education and health and wellness and attractive compensation and benefit plans. We make it our obligation to the team here to stay current with compensation trends in the tech field!

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