Product Marketing Manager

Location: Placeholder, NC, United States of America

Cardiac Management Solutions

The Cardiac Management Solutions division of ZOLL Medical Corporation develops products to protect and manage cardiac patients, including the LifeVest® wearable cardioverter defibrillator (WCD), the ZOLL cardiac monitor, and associated technologies.

Heart disease is the leading cause of death for both men and women in the U.S. At ZOLL, your work will help to ensure cardiac patients get the life-saving therapy they need. To date, the LifeVest WCD has been worn by hundreds of thousands of patients and saved thousands of lives.

ZOLL has been Pittsburgh’s Manufacturer of the Year, one of Western PA’s Healthiest Employers, and even one of Pittsburgh’s Coolest Offices. But it’s our unique opportunity to impact people’s lives that makes ZOLL the ideal place to build your career.

THIS POSITION IS A REMOTE POSITION AND CAN BE LOCATED ANYWHERE IN THE EASTERN OR CENTRAL TIME ZONES.

Job purpose

As a valued member of our US Product Marketing Team, this individual supports and leads projects in the management of LifeVest marketing and product efforts in conjunction with ZOLL CMS Marketing leadership.

Duties and responsibilities

• Develop and support the implementation of short- and long-term business strategies and tactics to expand use of LifeVest to protect patients at risk of sudden cardiac arrest

• Actively engage and support domestic selling efforts by working in close collaboration with US Sales

• Independently interpret clinical studies to provide data analyses and messaging for US Sales.

• Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources

• Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content

• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning

• Develop and execute effective launch plans for new products and features

• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches

• Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows

• Develop and foster relationships with key clinical individuals and organizations within the industry

• Perform other duties as assigned by Management

Qualifications

• Bachelor’s Degree in Business or a related field

• Minimum of 5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena

• Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians

• Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required

• High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential

• Must be an effective team player in a fast-paced, highly visible environment

• Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals

• Must be willing and able to travel up to 20% of the time

• Master’s degree strongly preferred

• Prior cardiac sales and/or marketing experience preferred

• Proficient in Microsoft Teams and Power BI preferred

Working conditions

This position is generally performed in a typical office environment that is usually quiet. Employee is expected to work collaboratively with team members, as well as able to work independently with limited supervision. Work will require significant computer and telephone work.

Physical requirements

While performing the duties of this Job, the employee is regularly required to sit, talk and hear. The employee is occasionally required to stand and walk.

Supervisory responsibility

None

AAP/EEO Statement

ZOLL is committed to fostering an inclusive workplace, where unique identities, backgrounds, cultures, perspectives and experiences are respected and valued.

Equal Opportunity Employer – Disability and Veteran

#LI-KH1