About the Position
At Thryv, we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.
This role is responsible for playing a pivotal role in shaping the success of our SaaS solutions by effectively communicating value to our target audience, the small business owner. This role will be managing strategic product launches that drive growth and user adoption and executing marketing strategies to drive optimization and improve upon existing and new materials.
Responsibilities
Develops and refines product positioning and messaging that resonates with small businesses. Crafts clear, concise, and persuasive value propositions that differentiate our SaaS solutions and compel our target users to convert.
Generates content that will resonate with a small business owner, toning down the tech speak and focus on our solutions' benefits. Creates impactful product marketing content, including video scripts, product sheets, battle cards, and sales plays. Knows how to create compelling copy and is an even better copy editor, ensuring product marketing's content maintains a consistent tone and voice.
Manages end-to-end product launches, from planning to execution, at the speed and scale required of SaaS and AI solutions. Manages product launch bill of materials for the marketing organization, create timelines, and communicate launch readiness to the marketing leadership team. Collaborates with cross-functional teams (product, sales, customer success, training) to ensure successful product introductions.
Contributes to product adoption initiatives, leveraging product-led growth principles to drive user self-upgrading programs. Develop user engagement programs to increase retention and satisfaction. Understands cross-sell/upsell strategies to increase net-dollar retention and partners with the email and customer lifecycle teams on product update campaigns.
Collaborates with Sales to generate and lead SaaS MRR growth-focused sales plays with messaging and positioning targeted at high growth segments. Develops sales enablement programs supporting concurrent multi-offer sales plays that result in predictable recurring revenue growth.
Participates in our competitive insights program and influence cross-organizational marketing activities based on competitive product differentiators. Identifies new vertical or industry growth vectors by analyzing customer data and industry trends. Leverages data and insights to inform and improve product marketing strategies.
Who We’re Looking For
Bachelor's degree (or international equivalent) or equivalent experience, required.
5+ years of related experience, required.
8+ years of related experience, preferred.
Advanced organizational and time management skills with the ability to prioritize competing deadlines and product launches with flexibility and adaptability.
Business acumen with big picture thinking and the ability to expand and increase the quality and value of product positioning and competitive landscape through story-telling and solving for client pain points.
Industry knowledge with an understanding of the product marketing lifecycle and the ability to lead through strategic and tactical marketing plans, leveraging data and tools to drive optimization and improvements.
Highly skilled in content creation and value positioning relating to product and marketing expertise with the ability to deliver new and innovative solutions to drive product value, messaging, and launch.
Strong interpersonal and communication skills, both written and verbal, with the ability to effectively influence others, collaborate across teams, and foster relationships.
Strong knowledge of B2B SaaS, Marketing Automation (Hubspot), CRM (Salesforce) and sales software with the ability to utilize industry related tools such as AI tools like ChatGPT and MSFT co-pilot and excellent PPT deck creation capabilities.
Ability to travel less than 5% of the time.
Must be 18 years of age or older.
Must successfully complete pre-employment screening process, as required.
Must successfully complete any required training or orientation courses, as needed.
What We Offer
Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.
Medical, dental, and vision plans, plus a wellness program with added incentives
401(k) savings plan with company match and employee stock purchase plan
Continuing education benefits with tuition assistance programs
Paid time off including holidays, vacation, sick, personal, and winter close
Who We Are
At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
We support businesses across the U.S. and we have team members all around the country (even internationally). In fact, we’re a work-from-anywhere company, because that’s how we get work done.
Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.
Thryv Core Values:
Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen and understand the ask.
Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act.This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.
Find out more at corporate.thryv.com/careers/
Belonging at Thryv
We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.
We strive to ensure our work environment reflects diversity, fairness and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.
Requisition Detail and Process
This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.
The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.
Our Commitment to Equal Opportunity
Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.