Product Marketing Manager

Kirkland, WA

Product Marketing Manager (PMM)

About Adaptiva

Adaptiva, the Autonomous Endpoint Management company, delivers the fastest way to patch and manage endpoints at scale. The company offers OneSite, the first fully adaptive autonomous endpoint management (AEM) platform. At Adaptiva, we pride ourselves on being a great place to work, driven by our relentless pursuit of engineering excellence and customer satisfaction. Our mission to deliver sophisticated and effective solutions is more than a mantra—it's the cornerstone of our values. At the heart of our success lies a culture of innovation, where collaboration empowers our employees to meet their greatest potential in their career journeys.

Integral to our identity are our four core values: Integrity, Excellence, Work Ethic, and Dignity of Labor. These principles guide everything we do, from the way we conduct business, to the way we interact with our colleagues, customers, and partners. Upholding the highest standards of integrity ensures transparency and trust in all our endeavors, while our unwavering commitment to excellence propels us to go above and beyond to exceed expectations. At Adaptiva, we champion a self-driven work environment, empowering our team to take ownership of their projects and deliver results. Moreover, we deeply honor the Dignity of Labor, recognizing the value in every task and fostering an environment where all contributions are respected and celebrated.

Working at Adaptiva means having the opportunity to collaborate with exceptional customer partners, forging relationships that drive mutual success. Our dedication to customer satisfaction extends beyond providing innovative solutions; it encompasses cultivating meaningful partnerships built on trust, collaboration, and shared goals.

Hundreds of today’s largest global organizations choose Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints. Learn more at Adaptiva, and follow the company at LinkedIn, Facebook and X.

About this role

As we embark on revolutionizing autonomous endpoint management, we're seeking a Product Marketing Manager (PMM) who embodies the spirit of adaptability and thrives in dynamic environments. At Adaptiva, every day presents new challenges and opportunities for growth, and we're looking for someone who embraces this excitement with enthusiasm, kindness, and unwavering professionalism.

As a PMM, you'll play a pivotal role in our journey, translating complex technical concepts into compelling narratives that resonate with our audience. Your days will be diverse, filled with collaborative efforts to refine product positioning, craft engaging marketing materials, and empower our sales team with the tools they need to succeed. Our culture thrives on open communication and cross-functional collaboration—there are no silos here.

Based at our offices in Kirkland, Washington, this is a full-time, hybrid role (4 days a week in the office) that invites you to immerse yourself in our collaborative culture. As you dive deep into our products and market landscape, you'll have the opportunity to learn and grow alongside a team of passionate professionals dedicated to driving innovation in endpoint management.

You will have the mission-critical responsibility to clearly explain our platform, our products, and articulate our unique benefits and technical differentiators. The PMM must acquire a deep technical knowledge of our products, our market, and how Adaptiva solves our customers’ challenges.


  • Develops product positioning and messaging that differentiates Adaptiva’s products in the market.
  • Cooperate with the Product team and management on market analysis, trends definition and competitive intelligence.
  • Write detailed technical product description and marketing materials for our product offerings.
  • Produce and maintain technical use cases and case studies to strongly showcase our product strengths.
  • Create and maintain technical white papers, presentations, product guides, web content, reports, datasheets, and blog posts to support the customer journey and to help customers make educated purchasing decisions.
  • Enable the Sales team by keeping them updated on the product portfolio and developing sales-enablement kits that support the selling process.
  • Support our Product and Marketing teams in deep technical competitive analysis to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits.
  • Support product launch activities and assist with tradeshows, events, and technical sales training activities.
  • Support demand generation initiatives that drive demand and pipeline creation content creation.


  • 5+ years of demonstrated experience as a Technical Product Marketing Manager.
  • Bachelor’s degree in computer science, business administration, engineering, marketing or related field.
  • Experience with enterprise software products.
  • Your written and oral communication skills are superb, and you can explain complex concepts clearly for a variety of audiences.
  • Team player that works well in collaborative situations with geographically dispersed teams.

How to apply

Send your resume and cover letter in .pdf format to [email protected]

Adaptiva participates in E-Verify for work authorization.

This role does not provide visa sponsorship.

Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

The annual salary range for the position is $130,000 – $150,000 (depending on experience).

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