Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management."
We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters.
The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.
We're currently hiring in Toronto, CA, and Houston, TX.
Diversity, Equity, and Inclusion at Homebase
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!
You are someone who is equal parts strategic, analytical, creative, and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.
The Job reports to the Lead of Product Marketing. This role will partner with our core Product team to continuously refine and improve the customer experience and journey in Homebase. You'll own insights, segmentation, product positioning, messaging, and go-to-market strategy. You'll define the customer experience and work with growth, product, marketing, support, and sales to create the right personalized experiences for different segments and placements, improving conversion across the top and mid stages of the funnel.You will play a key role in refining our messaging and communication, and our pricing, and packaging strategy. Ultimately, you will be the voice of the customer.
Responsibilities
- Work with product, sales, and marketing to build the right experiences for different segments of customers, driving improvements in acquisition, activation, monetization, and retention
- Take insights from customer and market research and apply them to improve our roadmap as well as marketing and sales motions.
- Turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products.
- Define our key segments and own the positioning, messaging, and go-to-market strategies for them
- Execute on go-to-market plans with product, marketing, and sales to drive awareness, adoption, upsell, and retention
- Test and optimize across the funnel
- Partner with sales, product, and user research to constantly learn about the customer and their needs
- Drive strategic initiatives and decisions within the company.
- Understand the needs of small business owners and be their voice
- Make sure each customer is getting the most out of Homebase
- Build repeatable processes for growth tests, product launches, and customer communications
Requirements
- 4-6 years of experience in marketing and 3-4 years in product marketing or relevant role
- Strengths in messaging and positioning
- Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
- Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view
- Must be excellent at written communication, copywriting, and creative development
- Deep customer empathy; B2C or SMB marketing experience a plus
- Proven ability to work closely with and influence product and growth teams
- Excellent project management skills and experience building go-to-market plans
- Analytical mindset and comfort using data to diagnose and inform decisions
- Thrive in a startup environment: ability to prioritize, adapt, test, and learn
- Be curious, detail-oriented, and a problem solver
- Ability to work well cross-functionally
- BA/BS degree required; MBA a plus
What We Offer You
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Remote, hybrid, and in-office work options
- Top-of-the-line equipment and home office $$
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun Team Activities
At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.