Product Marketing Manager

Remote (United States)

Role and Responsibilities

The Product Marketing manager plays a pivotal role in Legion’s mission - turning hourly jobs into good jobs - and tells our story in ways that inspire, educate and motivate prospects, customers, and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion’s products deliver to solve critical workforce management challenges.

This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.


Critical Capabilities include:

  • Customer Communications: Manage and write release announcements and other customer communications.
  • Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion’s solutions through compelling messaging that addresses those critical issues and drivers.
  • Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages.
  • Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their key buying criteria, and the “so what” for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
  • Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
  • Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion, highlighting the value derived
  • 5+ years of technology marketing experience, preferably with workforce management or retail background
  • Superior written and verbal communication and storytelling skills
  • Strong product or industry marketing background ideal


Personal attributes and values

  • Self-starter who can identify problems and proactively suggest, then execute creative solutions.
  • An analytical and curious individual passionate about understanding how products work and their value to customers.
  • A “get stuff done” person who can juggle multiple programs and initiatives.
  • Team player who is willing and able to collaborate


COMPENSATION & BENEFITS

Salary Range: $110,000 - $140,000 plus bonus


At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.


Benefits include, but are not limited to:

  • $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
  • 401k plan
  • Unlimited Paid Time Off and Paid Holidays
  • Parental Leave
  • Equity
  • Monthly Wellness Reimbursement
  • Monthly Lunch on Legion

ABOUT LEGION

Legion is seeking world-class talent to help us capitalize on a massive opportunity to enable the future of work for the 2.7 billion-person strong hourly workforce. Legion powers the future of work by redefining how companies manage and empower their hourly workforces. Legion’s autonomous, AI-powered Workforce Management platform enables companies to tightly manage labor spend while ensuring great experiences for their employees and customers. The software accurately forecasts demand, computes precise labor needs, and staffs the right employees at the right times based on employee skills and preferences. These uncertain times also require healthy workplace features that automate the scheduling of healthy employees and offer immediate response protocols in the event symptoms are detected. These capabilities and more are already built directly into Legion.


Legion’s modern cloud platform pairs cutting edge machine learning, artificial intelligence, and beautiful interfaces to deliver over 10x return on investment. Legion was founded by Sanish Mondkar, the former Chief Product Officer of SAP, and serves many innovative customers including Dollar General, Five Below, Panda Express, Cinemark, and Vail Resorts. Legion has been recognized by Gartner, and was recently included on JMP Securities’ Hot 100 List of the Best Privately Held Software Companies. Legion is backed by preeminent venture firms such as Norwest Venture Partners, Stripes, First Round Capital, Webb Investment Network, Workday Ventures, NTT Docomo Ventures, and XYZ Ventures, and is based in Palo Alto, California.


BACKGROUND AND OPPORTUNITY

The hourly workforce currently constitutes almost 60% of the overall labor market in the United States and these nearly 80 million hourly workers are the driving force behind many of our largest domestic industries like food/beverage, retail and hospitality. Management of this workforce has historically been difficult due to high churn (average of 60%), high cost of replacement (average of $3,200 per employee in retail) and now new challenges are developing as millennials enter this market. The retail vertical alone spends $62 billion dollars a year on replacing workers and over 50% of hourly workers leave their jobs because of flexibility reasons.

In our modern, Uber-ized times, younger folks seek gig-like flexibility, modern mobile first technology and compelling work options. They want to use an app on their phone to schedule work, not haggle with the manager over their schedule on a week to week basis. Likewise, employers are increasingly in need of a flexible and efficient labor model that supports the innovations (think pop up stores, home delivery, mobile ordering, service options etc) needed, and frankly demanded, by today’s modern customers. Mid market organizations have never had a technology platform to manage their hourly workers and the enterprise is mired in decades old technology (think Kronos, Infor) that’s both user unfriendly and wildly ineffective for managing today’s modern hourly workforce. There is a huge opportunity to modernize and upgrade how hourly workers interact with their employers and while enabling employers to be elastic, efficient and innovative...but no one has cracked the code until now.


EQUAL EMPLOYMENT OPPORTUNITY

Legion Technologies is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

DISABILITY ACCOMMODATION

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email recruiting@legion.co.

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