Product Marketing Lead, Branding Solutions

New York, NY


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The mission of Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

The Brand Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. As the Product Marketing Lead for this team, you will lead the team and be responsible for setting the global go-to-market strategy for TikTok's branding-focused products. You will partner closely with various cross-functional stakeholders in sales, product management and business marketing to assess key gaps and develop the strategic direction for our branding solutions offerings.

You will use your experience and marketing knowledge to work with branding-based products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.


  • As part of the broader brand product team, you will partner with Sales leadership and Business Marketing to set long-term objectives and develop go-to-market strategies
  • Lead go-to-market strategy for TikTok's innovative branding ad products, ensuring clear communication of product value propositions to the market
  • Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development
  • Partner with cross-functional teams to develop and execute regional programs and initiatives
  • Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals



  • BA/BS degree in business or marketing
  • 10+ years of working experience in a leading digital media platform, with a focus on, preferably in a go-to-market, product marketing, or strategic sales capacity.
  • Expert on how advertisers plan, buy, and measure branding campaigns.
  • Experience managing, leading, mentoring, and developing a team of product marketing managers
  • Demonstrated a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment to effectively bring measurement products to market

Preferred Qualifications:

  • Ability to work in ambiguity in a large, global, fast-paced, and evolving organization
  • Excellent problem-solving, strategic thinking, storytelling, communication, and written/visual presentation skills
  • Ability to create effective relationships, influence, and collaborate at all organizational levels, across geographies, and with various cross-functional partners
  • Excellent business judgment and attention to detail
  • Passion for team culture and team development

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $171600 - $392000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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