About Haus
Haus is a marketing science platform that helps brands measure and maximize the business impact of their marketing spend with scientific precision. Over $360B spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and re-allocate it to maximize growth.
Haus was built by a team of former product managers, economists, and engineers from Google, Netflix, Meta, and others to make high-quality decision science accessible to businesses of all sizes. By automating the heavy lifting of experiment design, data processing, and insights generation, we empower our customers to make more profitable, data-driven decisions. We hear our customers frequently rave about our product, for example "we've seen north of 10x ROI on our annual investment in Haus in the first 2 months alone.”
Haus is on a hypergrowth trajectory, well-capitalized, and backed by top-tier VCs including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has been recognized as one of 2024's exceptional startups!
What You'll Do
Haus has incredible product-market fit, and we’re growing quickly. We’re looking to further accelerate our growth by bringing on an experienced Product Marketing Lead to own the go-to-market strategy and execution for new product launches and expansion into new customer segments.
Our ideal candidate has experience in product marketing, product management, or sales enablement in a high-growth B2B SaaS environment, and brings together strong strategic instincts, curiosity, structured communication skills, creativity, and a bias towards action.
Responsibilities:
- Own go-to-market strategy and execution for new product launches and expansion into new use cases
- Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases
- Develop, experiment with, and launch updated pricing and packaging across our portfolio of products and features
- Create compelling positioning, messaging, and sales enablement collateral
- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives
Qualifications
- 5+ years of work experience, and a proven track record in product marketing, product management, or sales enablement at B2B SaaS companies selling to mid-market and enterprise customers
- Expertise in developing and executing successful go-to-market strategies that drive measurable business impact
- Strong understanding of the SaaS sales cycle and experience collaborating with sales and product teams
About You
- You have deep customer empathy, and can develop strong intuition around what messages will and won’t resonate
- You’re strategic; you can analyze a lot of information about our products, customers, competitors, partners, and the broader ecosystem we play in, and develop a point of view that comes through in your work
- You’re naturally curious and eager to learn the details behind our products
- You’re an excellent structured communicator, with the ability to synthesize complex information into clear, concise messaging for different audiences
- You have an eye for good copy and visual assets, and can work with creative teams to refine them
- You take ownership of ambitious goals, and don’t hesitate to roll up your sleeves and get into the details
- You run lightweight experiments for new ideas all the time, and move quickly to scale the things that work
What We Offer
- Competitive salary and early startup equity
- Top of the line health, dental, and vision insurance
- 401k plan
- Provide you with the tools and resources you need to be productive (new laptop, equipment, you name it)
- Small team with big impact on the overall output
Salary ranges are determined by role and level, and within the range individual pay is determined by additional factors including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in this job posting reflect the base salary only, and do not include equity or benefits.