Job Description
We're seeking an entrepreneurial product marketing lead to bring Azibo financial services products to market. As our product marketing lead, you will own defining and executing our product marketing strategy. You'll generate customer insights, partner with product, marketing, and design, and create value props and content that will be used to drive effective direct marketing, outbound sales, and inbound customer success. This is a hands-on role, requiring leadership to align product, direct marketing, engineering, and customer success to drive outcomes for our customer and our business.
How You'll Have Impact
- Define value props, product messaging, positioning and go-to-market plans for Azibo's products
- Drive full funnel measurable results, rooted in data and insights
- Partner with product leadership to drive ongoing adoption of Azibo's products and solutions by connecting our go-to-market strategy with the product roadmap
- Develop a deep understanding of our customers, their pain points, and success stories; identify long-term opportunities based on research, analysis, and a strategic view of the direction of the market
- Ensure customer success, sales, and biz dev teams are fully trained and equipped to drive adoption of Azibo, including the creation of sales enablement materials (product videos, case studies, FAQs, one sheets, decks) along with key processes and tools for launch
- Define and implement a customer testimonial strategy to demonstrate the impact of Azibo's products
Qualifications
- 5+ years of previous experience in product marketing in a fintech or startup environment
- Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from complex data into an executive summary
- Track record of developing and managing multi-channel marketing campaigns
- Exceptional written and oral presentation skills
- Success in a fast-paced, entrepreneurial, high growth environment
- Bachelor's degree or higher with a technical discipline, or equivalent experience
Benefits & Perks
- Competitive salary and growth opportunities
- Equity stock options package
- 401(k) retirement plan
- Comprehensive medical, dental, vision and life insurance benefits
- Long Term Disability Coverage
- Personal & Dependent Care FSA
- Flexible vacation policy
- 10 company paid holidays
Equal Opportunity Employer
Azibo embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be!