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Product Marketing Director

Boston, MA

The Midaxo SaaS platform has been used by hundreds of global customers to close over $1 trillion of corporate development & M&A transactions. It is the leading leading corporate development dealmaking productivity platform. Midaxo enables frequent acquirers to successfully convert their strategy into value by repeatably taking an opportunity through identification, diligence, close, integration and value realization.

Midaxo prides itself on the value it creates, the team it has built, and the customers it serves. We are a fast-moving and non-hierarchical organization where each team member is allowed to support others and close gaps as they see fit. We embrace the latest technologies and have an ambitious product roadmap to remain the industry leaders. With this, the product marketing role plays a big part in converting the roadmap into something that our customers and the rest organization can embrace.

Position descriptionReporting to the Chief Product Officer, you will lead our product marketing efforts. You will define positioning and messaging, enable customer-facing internal teams, deliver effective product launches, and nurture the company’s existing customer base. You will partner with the product organization to bring new products and enhancements to market, telling the Midaxo story in a way that clearly articulates differentiation and value. You will become an expert in every facet of the customer journey.


Develop a deep understanding of Midaxo’s various buying audiences by conducting research and gathering insights about target personas, buyer needs and pain points, and the purchasing decision process for the organization's products

Collaborate with internal stakeholders to develop compelling messaging that clearly articulates the Midaxo value proposition

Lead competitive intelligence gathering and positioning for the product portfolio

Develop core product positioning, pricing and packaging strategies for new and existing products

Develop, oversee and execute go-to-market strategies for new product launches, updates, releases and features

Provide source messaging documents for use by downstream marketing functions such as demand generation and content and ensure all internal, revenue-focused teams are properly armed to communicate Midaxo's solutions to customers and prospects

Develop initiatives to recruit client case studies, written/video testimonials, etc. for use on the company’s website, collateral and presentations

Build business cases for expanding market presence or entering new markets

Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption


10 years of experience in product marketing at a fast-paced B2B tech company

Previous startup experience

Previous SaaS experience

Proven track record of developing and executing a comprehensive product marketing strategy for products with multiple buyer personas

Experience positioning products to both end users and business decision makers

Strong strategic, analytical, and problem-solving skills

Experience conducting market, competitor, and customer research to gather insights and assess market opportunities

Highly collaborative, able to work across functional teams

Excellent written and verbal communication skills

Detail oriented, well organized, efficient with time management


Opportunity to be part of a company that is revolutionizing the way M&A is done

Easy-going, enthusiastic, collaborative, flexible, open, and results-driven culture

Great office in Downtown Crossing in Boston


Competitive compensation

Health insurance, dental insurance, HRA, FSA, 401(k)

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