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Product Marketing - Competitive Intelligence Lead

San Mateo, CA

Build the future of data. Join the Snowflake team.

Snowflake’s market intelligence team develops content and to sharpen Snowflake’s differentiation and competitive positioning for our sales and marketing teams. Competitive intelligence teammates collaborate deeply with subject-matter experts across product, engineering, Field CTO, sales and marketing teams. As a CI lead you will be responsible for owning competitive positioning for our Tier 1 competitors, as well as enabling our field facing teams to compete and win. 


 AS A COMPETITIVE INTELLIGENCE LEAD YOU WILL: 


  • Synthesize technical information to build concrete, simple to understand content and deploy value propositions to accelerate sales wins 
  • Work with GTM teams to build effective competitive sales strategies and develop assets including product demonstrations, collateral and tools 
  • Contribute to Snowflake’s market intelligence strategy and charter, which includes both competitive intelligence and analyst relations 
  • Strengthen Snowflake’s differentiation and bring it to market through our sales and marketing channels 
  • Engage directly with customers, analysts, sales, product, engineering, Field CTO and other teams at Snowflake to understand and synthesize competitive advantages and disadvantages 
  • Distill complex competitive information into simple, persuasive, and accurate messaging 
  • Create and edit messaging, content assets, and sales enablement assets to be used by Snowflake marketing and sales teams 
  • Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities 

 

OUR IDEAL CANDIDATE WILL HAVE: 


  • 7+ years experience as a competitive intelligence practitioner 
  • Consideration may be given to those with extremely relevant product marketing, product management, and/or technical sales experience 
  • Prior experience in the world of data 
  • Customer-facing experience 
  • Ability to understand and synthesize technical information 
  • Strong presentation and communication skills 
  • Ability to build relationships and work successfully across functions 
  • BA/BS required 


The following represents the expected range of compensation for this role:


  • The estimated base salary range for this role is $166,000 - $237,300.
  • Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.


The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.


Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.


How do you want to make your impact?

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