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Product Marketing Analyst

Louisville, KY

About This Position

The Product Marketing Analyst is responsible for accelerating product growth by communicating value, championing our customers, and driving distribution. Instrumental in cross-functional go-to-market execution, the Product Marketing Coordinator ensures we effectively and consistently talk about the problems we’re solving.

This specific role is aligned to our suite of Patient Financial Care solutions which empower patients along their care journey to understand what they owe and provide the tools to pay their healthcare bills on their own terms.

What You'll Do

  • Manage the execution of various product launches across product, sales, marketing, and client operations.
  • Ensure cross-functional collaboration and alignment for new product launches.
  • Drive and optimize product adoption through partnering with client-facing teams to build and optimize external onboarding and training to ensure client success and satisfaction.
  • Develop and maintain relevant internal and external documentation for various product features.
  • Contribute to messaging and positioning frameworks by providing relevant research and solution-specific information.
  • Have a deep understanding of the solution's functionality and overall value proposition.
  • Serve as a resource for colleagues across and beyond marketing to address questions on functionality, competitors, positioning, and launch progress.
  • Conduct competitive research to create and share broad understanding of feature-level comparisons.
  • Conduct market research to understand and source compelling industry trends that will enhance the value and validity of our solutions.
  • Partner with marketing on content creation that effectively portrays product value to our prospective buyers (e.g., blog posts, white papers).
  • Monitor monthly analysis of product performance and identify potential trends and opportunities for product growth.

What You'll Need

  • Bachelor's Degree in Business or Marketing or equivalent experience
  • 2-4 years of product, marketing and/or commercial experience in a SaaS organization with demonstrated ability as a data driven problem solver
  • Experience delivering marketing, product, and/or customer marketing initiatives
  • Strong acumen of Microsoft Excel, PowerPoint, and Word
  • Desire to learn new skills and product information
  • B2B2C experience
  • Healthcare revenue cycle experience

About Waystar

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit or follow @Waystar ( on Twitter.


  • Competitive total rewards (base salary + bonus, if applicable)
  • Customizable benefits package (3 medical plans with Health Saving Account company match)
  • Generous paid time off starting at 3 weeks + 13 paid holidays including 2 personal floating holidays
  • Paid parental leave (including maternity + paternity leave)
  • Education assistance opportunities and free LinkedIn Learning access
  • Free mental health and family planning programs, including adoption assistance and fertility support
  • 401(K) program with company match
  • Pet insurance
  • Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Category: Marketing

Job Type: Full time

Req ID: R2118

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