Patcraft Market Intelligence & Content Manager

Cartersville, GA

Job Title

Position Overview

Driven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 75 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. Knowing that flooring plays an integral role in the built environment, we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial brand, we hold ourselves to the highest standards delivering quality products that transform space and human experience.

As the Market Intelligence & Content Manager for Institutional markets you will create and drive a culture of continuous learning to achieve a deep understanding of Education and Healthcare end users with our internal team, sales team, leadership and channel partners with the goal of positioning Patcraft as the leader in these segments.

Please note that this position is based out of the Create Campus in Cartersville, GA.

Responsibilities

Oversee content creation and documentation processes, ensuring the effectiveness and relevance of materials for targeted audiences in Healthcare and Education segments
Design and implement comprehensive training programs, utilizing both in-person and virtual platforms, to enhance knowledge and skills for sales teams and customers.
Develop targeted strategies by defining subsegments within Institutional markets to define new products, services, and subscription offerings.
Research market trends and educate sales and marketing leadership on Institutional markets; collaborate with relevant teams to develop necessary products and marketing tools

Market Insights

Collaborate with Regional Vice Presidents to identify and seize market opportunities in Healthcare segments, driving local market strategy for growth.
Anticipate trends in Education and Healthcare markets, developing innovative solutions to secure Patcraft's leadership position in these sectors.
Gain market knowledge by traveling with Account Managers and represent Patcraft in Institutional advisory groups, establishing the brand as a leader in the segment.
Foster relationships within the segment, including strategic accounts, associations, clients, architects, and interior designers, to enhance brand awareness and accelerate growth; advocate for sales teams through Segment-based Sales Councils and Communities.

Sales Specialization & Alignment

Develop and implement a comprehensive sales alignment strategy covering all sales roles, from trainees to RVPs, ensuring coherence in sales development efforts.
Collaborate with business leaders to design and deliver training programs aligned with sales strategies, emphasizing the acquisition of essential competencies.
Establish clear success metrics and milestones in partnership with RVPs to measure sales team performance effectively.
Create and deliver educational content to enhance salesforce capabilities, driving revenue growth through continuous skill development and innovation.

Customer Enrichment

Work with product and marketing to find customer success teams and address customer needs through training content.
Identify customer priorities and develop and provide training materials to support learning needs.
Offer personalized continuing education content.
Expand digital training efforts.
Measure customer training success using key performance indicators.

Requirements

Solid instructional design and development skills that meet the requirements of the adult learner in both classroom and virtual learning settings.
Passion for technology and for adult learning and a desire to work in a team-focused creative environment.
Experience in on-site training, instructional design, eLearning course development and related tasks preferred.
Demonstrated ability to be creative, flexible, and innovative in course design.
Ability to manage multiple projects, prioritize, and meet deadlines
Excellent verbal and written communication skills, strong attention to detail and superior organizational skills
Strong affinity for branding, design, and marketing
Ability to Lead Customer Discussions to Gain Insights
Ability to travel 25-30%

Competencies

Create Strategic Plan
Demonstrate Strategic Influence
Practice Entrepreneurial Behavior
Demonstrate Customer Orientation
Drive Innovation
Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.