Marketing Events Coordinator

Who We Are LifeStraw, we believe everyone deserves equitable access to safe drinking water. We design products that provide the highest protection from unsafe water and have positive impact on people and planet. We are a certified B Corp and Climate Neutral company and for every product purchased, a child in need receives safe water for a year. Why You’ll Love It Here We are a small brand filled with passionate individuals who care about people and planet. We love to have fun, we support community volunteerism, we encourage team members to participate in our global programs including attending our Give Back Program in Kenya, and we all strive to support our mission to provide equitable access to safe water. If you work here, you’ll have the opportunity to engage in strategy, have your voice heard and seek advancement. LifeStraw is fast-paced and growing organization. If you like to work independently, bring new ideas to the table, solve problems and have an impact on the world, you’ll thrive here. Our People LifeStraw believes that diversity, equity, and inclusion is critical to our success. We are an equal opportunity employer whose team works hard to build respect, dignity, and equity into everything we do. We seek to recruit, develop, and retain the most talented, driven, and entrepreneurial minded people from diverse backgrounds and experiences. Studies have shown that people from underrepresented groups are less likely to apply to jobs if they don’t meet every single qualification, but we strongly encourage you to apply even if you don’t meet every qualification. Join Our Team Join a growing home, travel, and outdoor brand with incredible impact! LifeStraw is looking for a Marketing Events Coordinator to join our growing team of value driven, passionate individuals that seek to provide equitable access to safe water, globally! This is an opportunity to support the LifeStraw Brand and Marketing staff and sales team. This is a hybrid remote role (3 days in office 2 days remote per week) based in our Baltimore, MD, office, working closely with our sales, product and marketing teams.
Marketing Events Coordinator

Job Title: Marketing Events Coordinator Department: Brand/Marketing
Reports to: Channel & Product Marketing Manager Location: Baltimore, MD

Position Overview

The Marketing Events Coordinator will be part of the Brand and Marketing Team reporting to the Channel & Product Marketing Manager. The Marketing Events Coordinator position will support event executions, merchandising, sampling strategies, technical content, and reviews. The ideal candidate will be a results-oriented, self-starter with excellent team building and communication skills that thrives in a start-up environment. This position is based at our Baltimore, MD Headquarters.

What You’ll Be Doing – The Essentials Trade Shows & Events:

• Coordination of trade show and event materials, booth builds and logistics and marketing assets.
• Coordinate with local vendors to produce event kits, banners, and other field marketing assets.
• Coordinates samples for trade shows, events, press and other needs.

Product Page Content Development:

• Audit retailer product detail pages and websites across channels. Ensure most up-to-date assets are present and provided to sales teams for loading of content.
• Manage content syndication platforms to ensure proper execution, oversight, and maintenance.
• Audit reviews across retail websites to ensure proper syndication and content.

Office and Sample Management:

• Maintain inventory of all samples and marketing collateral.
• Coordinate shipping samples to key stakeholders: Media, press, creators, tradeshows and events.
• Support shipments for customer service replacement parts.
• Budget, consolidate quotes and cost estimates for events and assets.

Merchandising:

• Define merchandising asset requirements for marketing initiatives.
• Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines, etc.)
• Coordinate POP, display, shelf-talker and other retail assets, working with vendors to manage cost, logistics, and programs. Coordinate the design with creative team members.
• Define and manage fixture production and installation with display vendors.
• Manage in-store auditing for product launches and new sets, analyze and review data with sales and marketing teams.

What We’re Looking For

• Ability to work with multiple and competing priorities in a fast-paced environment.
• Driven by a desire to create a positive impact in the world.
• Excellent communication skills, self-motivated, and accountable.
• Confident self-starter with competitive drive, initiative, decisiveness, and the ability to stay focused on results despite changing conditions.
• Able to be action-oriented even if limited information is available.
• Motivated and able to work with minimal supervision.
• Possess an “everything is possible” attitude, breaking habits, and challenging assumptions.
• Excellent data gathering and analytical skills.
• Driven by a proactive approach to problem solving.
• Strong team player who drives results by securing the commitment and buy-in of others.
• Exercises a high level of empathy and understanding.
• Strong customer service mind-set and excellent organizational skills.
• Cultural awareness and the willingness to work across different global time zones.
• Sense of humor.

Experience and Education Profile

• 2+ years of experience in marketing, event coordination or retail role.
• Bachelor’s degree required (Marketing, Business, etc.)
• Experience with channel and partner programs and working with merchandising and display vendors.
• Understanding of outdoor / lifestyle industry and in-store retail landscapes.
• Proficient in relevant software including Excel (MS Office Suite)

Essential Physical Demands and Typical Working Conditions

Physical demands include bending, carrying, pushing-pulling, reaching, sitting, standing, walking and extremes of temperature and humidity, as well as travel between physical locations. Hazards include stairs and communicable diseases. Physical / Other Requirements of the Job

• Seeing and hearing: Read documents, computer screen, answer phone and communicate in person - 75-100%
• Standing and walking - 50-74%
• Climbing, stooping and kneeling - 50-74%
• Dexterity: utilizing phone, typing, writing - 75-100%
• Traveling from one location to another - 25-49%