Job Summary
- This role is responsible for driving end-to-end market research and competitive intelligence projects, providing insights and recommendations that influence go-to-market planning and strategic marketing decisions. The role leads the development of actionable marketing recommendations and customer insight strategies based on thorough analysis. Additionally, the role conducts contract negotiations ensuring ethical research practices, contributes to innovative ideas, and acts as a functional manager setting policy and direction.
Responsibilities
- Drives end-to-end market research and competitive intelligence projects in Artificial Intelligence providing competitive insights, intelligence, and recommendations to influence go-to-market planning and strategic marketing plan development and decisions.
- Leads development of actionable marketing recommendations and insights to support strategic planning.
- Develops effective intelligence and customer insight strategy based on analysis and assessment of customers, competitors, market share and customer satisfaction scores.
- Performs contract negotiations with research vendors and creates and reviews research plans with each business units.
- Drives determination of key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
- Conducts discussions with internal and external stakeholders on business problems and designs research projects to provide solutions.
- Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
- Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
- Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
- Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in marketing, project management, or a related field.
Preferred Certifications
NA
Knowledge & Skills
- Broad knowledge of machine learning, statistical modeling, or data mining
- Broad knowledge of Generative AI (LLMs, LVMs, LMMs)
- Analytics
- Business Intelligence
- Business Strategies
- Competitive Intelligence
- Customer Insights
- Thought Leadership
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
- Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
- Provides highly innovative solutions to complex problems within established policy.
Disclaimer
- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
HP Offers a Comprehensive Benefits Package, Including
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $135800 - $209100 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.