What you’ll do

The Market and Competitive Research Analyst will help drive research and analysis to inform and shape SAS’ business strategies to drive customer growth, engagement and increase market share. Within the global Customer Engagement Marketing (CEM) team, this highly visible position will develop and maintain leading edge analytics techniques and applicable technology to deliver data driven insights, interpretations and actions on prospects, customers & SAS major market initiatives and leverage target customer marketing/campaign acumen to drive predefined results. This team member will work within the Customer, Market and Competitive Insights team to drive key CEM outcomes/initiatives. This role will be instrumental in establishing a marketing data, analytics, and competitive reporting framework strategy so that CEM teams have accurate and holistic data that can be accessed across the customer journey.

 

You will:

  • Synthesize numerous data sources to develop meaningful insights and compelling recommendations to drive business strategies.
  • Assist with the team’s implementation of innovative research techniques, to address business questions from multiple functions within the organization.
  • Assist with the project management and analysis of the Global Customer Stratification Survey and other Voice of the Customer initiatives to measure, report on, and improve the customer’s experience across every touchpoint of the journey with SAS. Leverage this VOC analysis to drive change on behalf of the customer at all levels of the organization.
  • Collaborate with market researchers in synthesizing trends coming from multiple sources and identifying which opportunities SAS should focus on to drive growth for the business.
  • Assist in Market Trend and Competitive Analysis research. Assist in the creation and support of competitive battlecards, conduct win-loss surveys, and incorporate findings into Sales and Product Marketing teams.
  • Communicate in a way that is easily understood and visually compelling, moving our business from insight to action.
  • Craft strong stories that are inclusive of several types of data sources including internal behavioral data, qualitative and quantitative studies, and syndicated research to shape full stories of consumer and market driven data.
  • Collaborate with functions across the enterprise to establish a consistent perspective on critical customer-focused questions.
  • Partner with a multi-disciplinary insights team that together can understand, analyze, and predict customer needs and expectations.
  • Partner with CEM core functions including but not limited to Academics Marketing, Customer Advocacy and Retention Marketing to define, develop & deliver analytics driven insight
  • Drive & evolve the marketing measurement framework via redefined Customer Journey, including prioritization of analytics and reporting development & delivery pipeline.


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