Technical Product Marketing Manager

Description -

As a Technical Product Marketing Manager, you’ll be the bridge between product innovation and market success for HP’s Z portfolio and emerging ZGX category. Your mission is to craft compelling narratives, define go-to-market strategies, and enable sales and partners to win in a competitive landscape. This role combines strategic thinking with hands-on execution — turning technical differentiation into customer value and measurable business impact.

Key Responsibilities

• Positioning & Messaging
  Develop clear, differentiated positioning and messaging for Z Workstations, ZGX, and related solutions. Translate technical specs into value propositions that resonate with enterprise buyers and developers.

• Go-to-Market Strategy
  Build and execute launch plans from concept through general availability. Define target segments, buyer personas, and prioritized plays that drive adoption and revenue.

• Sales & Partner Enablement
  Create tools and resources — playbooks, presentations, battlecards, ROI calculators — to empower sales teams and channel partners. Ensure adoption through training and performance metrics.

• Demand Generation Support
  Collaborate with demand gen teams to design campaigns that influence pipeline. Monitor performance and optimize based on data-driven insights.

• Customer & Market Insights
  Lead voice-of-customer programs, gather competitive intelligence, and feed insights back into product and marketing strategies.

• Launch Readiness & Operational Excellence
  Own readiness checklists, timelines, and post-launch reviews. Maintain a single source of truth for GTM assets and performance metrics.

• Cross-Functional Collaboration
  Partner with Product Management, Engineering, Sales, and Legal to align on packaging, pricing, and launch deliverables.

Qualifications

• 5+ years in product marketing with proven experience driving GTM execution for B2B solutions (hardware, software, or hybrid).

• Technical fluency in compute/hardware ecosystems (GPUs, workstations, accelerators) and ability to simplify complex specs for business audiences.

• Experience in AI infrastructure, edge computing, or developer-focused solutions preferred.

• Strong storytelling skills for technical and executive audiences.

• Metrics-driven mindset with experience setting KPIs and iterating based on data.

• Familiarity with channel enablement and co-sell motions at scale.

Education:
Bachelor’s degree in Computer Engineering or equivalent technical background.

Skills Snapshot

• Go-to-Market Strategy

• Product Positioning & Messaging

• Market Research & Competitive Analysis

• Sales Enablement

• Digital Marketing & Analytics

• Project Management

• Customer-Centric Thinking

• Strategic Planning

Salary:

The pay range for this role is $147,050 to $195,000 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job Posting Expiration Date: 01/15/2026

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"