Sr. Product Marketing Manager - White Label Phones/Tablets

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The Sr. Product Marketing Manager – Phones & Tablets is accountable for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile’s private label smartphone and tablet portfolio.
Each device is envisioned to solve specific customer problems, support brand positioning, and deliver defined business outcomes including growth, customer lifetime value (CLV), and margin performance. The Sr PMM identifies the intersection of customer unmet needs, OEM hardware capabilities, platform dependencies (T-Life, system services, cloud integrations), and connectivity models (5G, LTE, Wi-Fi, eSIM) to ensure devices are differentiated, financially aligned, and commercially successful.

This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEMs to ensure devices are intentionally defined and actively managed from concept through end-of-life.

Responsibilities:

• Owns product marketing strategy for private label phones and tablets end-to-end.
• Defines and maintains MRDs, translating customer insights into feature-level requirements and success metrics.
• Identifies unmet customer needs and differentiation opportunities through research, VOC, seller insights, and performance data.
• Translates OEM/ODM hardware architecture and connectivity capabilities into clear, differentiated value propositions.
• Owns CX product testing from development to in market and EOL.
• Ensures product readiness across T-Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL.
• Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion.
• Aligns devices to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial performance.
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
• Understands demand planning, PO coverage, allocation, and inventory health; escalates risks impacting performance.
• Tracks product health dashboards including adoption, retention, CX signals, and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational issues that impede product success and drives improvement within sphere of influence.

Qualifications:

• 7+ years of Product Management or Product Marketing experience in consumer devices, hardware-enabled services, or related technology environments.

• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

Knowledge, Skills and Abilities:

Product Lifecycle Management
Experience managing hardware-enabled products from concept through launch, in-market optimization, and EOL. (Required)

Connected Device & OEM/ODM Knowledge
Working knowledge of device development cycles, hardware trade-offs, platform integration requirements (T-Life, system apps, cloud services), and device connectivity across 5G, LTE, Wi-Fi, and eSIM environments. (Required)

Customer Experience (CX) Management
Strong understanding of end-to-end customer journeys including purchase, activation, onboarding, and upgrade cycles. (Required)

Commercial & Financial Acumen
Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)

Communication & Influence
Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners. (Required)

Agile & Cross-Functional Collaboration
Experience partnering with development and execution teams in agile environments; ability to scope and prioritize based on business impact. (Required)

Technical Writing & Requirements Development
Strong MRD and feature documentation skills, writing clearly for business and technical audiences. (Required)

Business Analytics
Ability to analyze quantitative and qualitative data to identify opportunity size, performance drivers, and growth levers. (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $121,600 - $219,400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ343772¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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