Sr. Product Marketing Manager

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

Automation Anywhere is the leader in Agentic Process Automation (APA), redefining how work gets done through AI-powered, goal-driven automation. As enterprises move beyond traditional RPA toward intelligent, adaptive systems, we’re at the forefront—helping organizations unlock productivity, accelerate growth, and transform how teams operate. This is a unique opportunity to join a category-defining company and play a pivotal role in bringing our AI-native APA platform and Agentic AI solutions for IT to market.

In this role, you’ll sit at the intersection of innovation and impact—owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high-impact initiatives, enable a global sales force, and drive measurable pipeline and revenue. If you thrive in fast-paced, high-growth environments and want to influence how the next generation of AI-driven automation is positioned and adopted, this is your chance to make a lasting mark.

Who you’ll report to:

This position will report to the VP, Product Marketing

Location: 

Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred.  Other U.S locations may be considered.

You will make an impact by being responsible for:

• Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
• Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
• Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
• Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
• Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
• Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
• Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
• Leading high-impact product launches that reinforce our position as a category leader
• Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
• Reviewing campaign and pipeline performance to optimize GTM strategies

You will be a great fit if you have: 

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of product marketing experience in a high-growth environment
• A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
• A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
• A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
• A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal

You excel in these key competencies: 

• Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
• Strong presence and credibility when engaging cross-functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
• Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue-impacting initiatives
• Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
• High-energy, results-oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes

The base salary range for this position is $145,000 – $165,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: APA, ITSM, Agentic Process Automation, Product Marketing, Demand Generation, GTM, B2B Software Solutions

#LI-LS1

Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here