Sr. Product Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team And Role

eBay is seeking a talented and dynamic product marketer to drive inbound and outbound product marketing efforts to create for experiences within partnerships and social sharing. This is a unique opportunity to become an integral part of the eBay marketing team working with the paid media, MarTech, design and partnership product teams to support new and existing partnership integrations for eBay listing activity across multiple 3rd party marketplaces. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams.

You will partner with research and data science to synthesize inbound research informing your product marketing recommendations across product strategy and go-to-market. You will collaborate with product and design to influence product value proposition and in-product content, will develop the product market positioning plans, and will work across marketing and communication channel partners to influence execution of outbound demand and adoption plans.

The ideal candidate is a self-starter who is a catalyst for launching and driving complex projects, a strong communicator who proactively provides status visibility to executives, and collaborates end to end across the product lifecycle to execute with high impact. You have a passion for ecommerce, and a deep understanding of social marketplace partnerships and integrations to drive engagement, sales, and foster our community of enthusiasts!

What You Will Accomplish

Successfull will be responsible for ensuring buyers’ who come to eBay through partner integrations have a magical first shopping experience on eBay, convert to a sale, and become brand loyal future repeat shoppers who drive the success of sellers on eBay’s platform.

• Establish deep partnerships with research and analytics partners, product partners and with outbound channel owners.
• Create, write, and socialize product marketing strategies to influence product roadmaps and GTM strategies. These strategies will be informed by your insights from synthesizing market, customer and competitive research, by audience segmentations, and by opportunity size analysis.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Collaborate with product and analytics to collect data to personalize the product and reengagement experiences.
• Lead the charge on developing key messaging content such as product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and account management channels to generate demand.
• You will approach go-to-market in a comprehensive manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Build plans for new buyer success and buyer reengagement experiments, collaborating with partners to execute, measure, and scale successful experiments.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
  

What You Will Bring

• 5+ years of experience in product marketing, with at least 3 years leading company wide initiatives
• Strong track record of developing product and go to market strategies at ecommerce companies or within buyer-focused organizations at e-commerce companies
• Preferred experience in marketplace integrations and/or partnerships
• Proven ability to drive innovation, execute projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques
  

Join eBay to drive innovation and market leadership in a dynamic e-commerce environment!

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$139,600 - $207,900

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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