Sr. Product Marketing Manager

Who we are: 

ServiceChannel helps many of your favorite brands manage their physical locations and facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, healthcare, fitness, banking, and education industries. The facilities and location operations teams at Trader Joe’s, CVS, Adidas, CorePower Yoga, Fendi, and Louis Vuitton, among 600 other brands operating in 66 countries, rely on ServiceChannel to deliver the best possible guest and employee experience. 

Even after 25 years, we still retain the spirit of a startup, with ambition to grow into new markets while offering new AI solutions. We are primed for success, and we are on a high growth trajectory. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.

About the role: 

Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will help lead our go-to-market strategy, positioning and messaging, and sales enablement. You will drive a preference for our solutions by highlighting our value propositions, differentiators, and visionary roadmap, and by enabling our sales team to influence customer behavior at scale. This is a tremendous opportunity to establish in new and existing markets why ServiceChannel is the preferred partner for transforming facilities management as we introduce new AI-powered solutions.

Responsibilities include:

• Define and refine how we position our offerings, value propositions, and differentiators based on voice of the customer interviews, market research, and competitive analysis.
• Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams.
• Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time.
• Create sales enablement content and tools to improve deal velocity and win rates.
• Train the sales team during sales kickoff and continuous learning sessions.
• Build industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.
• Pitch and present ServiceChannel’s value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.
• Champion new innovations, including AI launches, by coordinating cross-functional go-to-market launch activities from conception to execution.
• Create public facing pitch decks, web pages, videos, demo talk tracks, and more.
• Gain an intimate knowledge of the business problems our customers face to help our customers, partners, and influencers understand “Why ServiceChannel”.
• Collect and analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share.
• Build and maintain competitor intelligence library, battlecards, win/loss analysis, and objection handling.

What we are looking for:

• 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
• Razor-sharp writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy.
• Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
• Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.
• Track record of creating presentations, web pages, videos, and other materials tailored to resonate with multiple buyers. 
• Comfortable leading cross-functional teams, managing multiple stakeholders, moving people to a decision, and filling in gaps.
• Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research. 
• Proven success in fast-paced, high-growth environments with uncertainty. 
• Proficiency in Microsoft Office suite.

Bonus points for:

• Experience with marketing complex B2B SaaS workflow systems and services for business operations with multiple buyer and user personas.
• Track record of success in elevating sales team performance through enablement.

Our benefits:

• We’re a fast-growing company where everyone has a voice, and every team member is encouraged to help share our organization’s future.
• We are a fully remote company with Marketing and Product teammates located around the USA.
• We foster a culture of inclusion, collaboration, and innovation.
• We energize and align our teams with offsite meetings throughout the year.
• We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

About us:

ServiceChannel is the market leader in software and services for multi-site facilities management, enabling many of the world’s most valuable retail and restaurant brands to deliver outstanding customer experiences every day. We help our customers to achieve peak performance with their locations and assets by managing their repairs, maintenance, and capital projects with data. We are the leader in our space, and we continue to earn that position by innovating within AI, data analytics, and automation through our market-leading software and services. Learn more at: servicechannel.com.

ServiceChannel is a member of the Fortive group of leading technology companies, united by a shared purpose to make the world stronger, safer, and smarter. With more than $6 billion in annual revenues and a team of 17,000 employees, Fortive grows by tackling challenges and developing essential technology for the people that accelerate progress. Our culture is rooted in continuous improvement, and our operating model is the Fortive Business System. Learn more at: fortive.com.