Small Business Product Marketing Manager
Apple
Full-time
On-site
Cupertino, California, United States
Product Marketing
We are looking for a driven and meticulous Product Marketing Manager to join the Apple Business Product Marketing team, supporting marketing efforts for small businesses. In this role, you’ll help shape how Apple communicates the value of our products and ecosystem—Mac, iPad, iPhone, and Apple services—to small business customers.
You’ll work cross-functionally with senior marketers, Apple Retail, marcom, developer relations, and channel teams to create engaging content, support key campaigns and retail moments, and help enable partners who bring Apple to small businesses around the world.
- 5+ years of experience in product marketing, B2B marketing, or related roles, with a proven track record in technology or small business segments.
- Bachelor’s Degree required.
- Expertise in positioning, messaging, and storytelling for small business audiences—with the ability to turn complex product value into compelling customer benefits.
- Strong cross-functional leadership skills, with experience driving alignment across product, sales, marcom, and channel teams.
- Experience with developer ecosystems and third-party app marketing is a strong plus.
- Skilled at building marketing strategies and delivering both strategic frameworks and high-quality execution.
- Customer-first approach with a deep curiosity about the needs and behaviors of small business users.
- Experience working with or enabling indirect sales channels, such as resellers or telcos.
- Passion for Apple products and helping businesses succeed through innovation and simplicity.
- MBA or equivalent experience preferred.