Senior Product Marketing Specialist
Asus
Full-time
Remote
United States
Product Marketing
Description
Job Description Overview:
The Senior Product Marketing Specialist’s role is to facilitate and execute product GTM (go-to-market) strategy and day-to-day operations, perform market research and analysis, as well as co-work with other marketing teams for campaign execution. Lead ATL and vertical-market marketing and execution strategy to increase ASUS’s market share in both consumer and commercial fields. The Senior Product Marketing Specialist will assist in defining consumer product-marketing strategy, develop and execute demand-generation programs, and create marketing tools to aid the sales process. This role will establish alignment with internal marketing, sales, and product-management teams, as well as build influence across key stakeholders.
Essential Duties and Responsibilities:
- Facilitate product-marketing strategy that supports organizational brand goals throughout the marketing and sales funnel, including increasing brand relevance, favorability, and preference
- Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities and are consistent with brand style and tone
- Work with social and digital production teams to project-manage cross-channel content-marketing programs and content-optimization efforts
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the brand strategy and transform them into impactful, engaging content
- Collaborate with internal stakeholders to manage MDF with a critical eye on ROI and its end-to-end process, including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
- Execute marketing plans (owned or paid) with KPIs in mind; analyze results and optimize.
- Develop channel-wide demand-generation campaigns or programs, promote to external stakeholders, and track results
- Be knowledgeable in the hardware/product range and marketing requirements
- Be responsible for managing the marketing budget and approval processes
- Maintain good attendance and punctuality
Knowledge and Skills:
- Ability to work confidently in a rapidly changing, fast-paced, and results-oriented corporate environment where a high degree of flexibility is required
- Excellent written and verbal communication skills in English
- Experience developing and executing go-to-market (GTM) plans
- Strong understanding of marketing campaign strategy and performance metric
- Eagerness to learn and openness to feedback; highly coachable with a growth mindset
- Works well in a team environment; values collaboration and collective success
Required Qualifications:
Years of Education
- Bachelor’s degree in Marketing, Business, or a related field
Work Experience
- 5+ years of product marketing experience within the tech industry
Preferred Qualifications:
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word), Adobe Creative Suite, and Salesforce is a plus
- Personal interest in PC building, hardware, or related tech hobbies
Working Conditions:
- Hybrid Role (3 days in office per week)
- Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
- May involve up to 10% domestic travel and occasional international travel to meetings, events, and conventions
$80,000-$130,000 annually is the estimated pay range for this role working in Fremont and City of Industry, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.