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Senior Product Marketing Manager

Aera Technology
4 days ago
Full-time
On-site
Mountain View, California, United States
Product Marketing
Aera Technology is a pioneer in the growing category of Decision Intelligence Platforms and a Leader in the Gartner® Magic Quadrant™ for 2026 – the technology to digitize, augment, and automate decision-making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best-known brands in the world make smarter, faster decisions.
 
Privately-held and VC-funded, we have a global team of over 400 Aeranauts – and we’re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable. 

We are looking for a seasoned and highly motivated Senior Product Marketing Manager to own key areas of Aera's go-to-market strategy, sales enablement, competitive intelligence, and category thought leadership. This is a senior individual contributor role that requires both strategic thinking and a strong bias for execution — someone who can define a compelling narrative, bring products to market with impact, and equip the sales team to win in a competitive landscape.

You will work closely with product management, sales, demand generation, and executive leadership, operating with a high degree of autonomy and cross-functional influence. This role reports directly to the SVP of Product Marketing and is a critical contributor to how Aera defines, grows, and leads the Decision Intelligence category.

The ideal candidate will be based in the SF Bay area, and able to work on-site at HQ in Mountain View, CA. 

Responsibilities:

Product Launches & Go-to-Market

  • Own the end-to-end go-to-market strategy and execution for product launches, including market segmentation, positioning, launch planning, and post-launch measurement.

  • Partner closely with product management to deeply understand the roadmap and translate upcoming capabilities into market-ready value propositions ahead of launch.

  • Develop and maintain solution-level messaging frameworks for priority use cases, verticals, and buyer personas that are used consistently across marketing and sales.

  • Collaborate with demand generation, content, and field marketing teams to ensure launches land with impact — driving awareness, pipeline, and adoption.

  • Define and track launch success metrics, providing post-launch analysis and recommendations to optimize future GTM execution.

Sales Enablement

  • Develop a comprehensive suite of high-impact sales enablement content — including pitch decks, solution briefs, ROI tools, objection-handling guides, and demo frameworks — that empowers the sales team to engage buyers and close deals.

  • Partner with sales leadership to understand field needs and pain points, ensuring enablement content is grounded in real-world selling scenarios and continuously refined based on feedback.

  • Build and maintain competitive battlecards and positioning guides that give sales the confidence and clarity to win against key alternatives in the market.

  • Drive sales onboarding and ongoing training in partnership with sales leadership, ensuring new and tenured reps are fluent in Aera's messaging, differentiation, and value propositions.

  • Establish a feedback loop between sales and product marketing to ensure content remains current, relevant, and effective as the product and competitive landscape evolve.

Competitive Intelligence

  • Own Aera's competitive intelligence program, monitoring the market for competitor product updates, messaging shifts, pricing changes, and strategic moves.

  • Synthesize competitive research into clear, actionable insights for sales, product, and executive stakeholders — ensuring the organization is never caught off guard by competitive dynamics.

  • Maintain and regularly refresh a competitive landscape overview, including win/loss analysis and positioning recommendations, distributed to key internal stakeholders.

  • Partner with product management to ensure competitive insights inform roadmap prioritization and product positioning decisions.

  • Track and analyze win/loss data in partnership with sales operations, surfacing trends and recommendations to improve competitive win rates over time.

Category & Thought Leadership

  • Serve as a key contributor to Aera's Decision Intelligence category strategy, helping to define and evolve the narrative that positions Aera as the market leader and category creator.

  • Develop thought leadership content and frameworks — including white papers, point-of-view documents, executive presentations, and contributed articles — that advance Aera's category authority.

  • Partner with the communications team to ensure category messaging is consistently represented in media, analyst, and executive communications.

  • Identify and develop speaking and content opportunities that elevate Aera's voice in the market, including industry events, analyst briefings, and owned media.

  • Monitor market trends, emerging technologies, and shifts in buyer priorities, synthesizing insights into forward-looking narratives that keep Aera ahead of the conversation.

Analyst Briefings

  • Support the preparation and delivery of analyst briefings with key industry firms including Gartner and IDC, developing compelling briefing narratives and supporting materials in collaboration with the SVP of Product Marketing and product management.

  • Research analyst coverage areas, recent publications, and market perspectives to ensure internal spokespeople are well-prepared for each engagement.

  • Contribute to analyst evaluation submissions (e.g., Gartner Magic Quadrant, IDC MarketScape) by providing messaging, positioning input, and supporting documentation.

Ensure that insights and feedback from analyst engagements are captured, synthesized, and shared with relevant internal stakeholders to inform product and marketing strategy.

About You:

  • 5–8 years (or more) of experience in product marketing, with a demonstrated track record of operating with senior-level scope and autonomy in a B2B SaaS or enterprise technology environment.

  • Proven ability to lead complex product launches end-to-end and develop messaging that resonates with enterprise buyers.

  • Strong experience building sales enablement programs and content that demonstrably improve sales effectiveness and win rates.

  • Demonstrated ability to own and operate a competitive intelligence function, turning market data into actionable insights.

  • Experience contributing to category creation or thought leadership initiatives in a fast-moving technology market.

  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both technical and business audiences.

  • Comfortable operating with high autonomy while managing multiple workstreams and influencing senior stakeholders across functions.

  • Proficiency with AI tools to accelerate research, content creation, and competitive monitoring workflows.

$170,000 - $185,000 a year
Compensation for this position consists of a maximum $185,000 salary + meaningful equity.
 
Actual compensation offered will vary based on a number of factors including prior experience and location. Equity value is subject to company valuation and vesting requirements.
If you share our passion for building a sustainable, intelligent, and efficient world, you’re in the right place. Established in 2017 and headquartered in Mountain View, California, we're a series C start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia).  So join us, and let’s build this!
 
Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data.  Please take the time to read our European GDPR privacy candidate notice available here
 
Benefits:
 
At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You’ll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, generous parental leave, and much more. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you’re working from the office, you’ll also have access to a fully-stocked kitchen with a selection of snacks and beverages. 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.