Senior Product Marketing Manager
First AmericanWho We Are
Join a team that puts its People First! As a member of the First American family of companies, First American Trust is a federal savings bank that has provided banking, wealth management, and trust solutions on a national, full-service basis for more than five decades. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We Do
We are seeking a Senior Product Marketing Manager to drive adoption and growth of our commercial banking products for the title and escrow industry. This role will focus on creating go-to-market strategies, positioning our solutions with title agents, and building relationships with our integration partners.While the emphasis is on product marketing, the role will also support client enablement by ensuring that internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate closely with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement.
Product Marketing (Primary Focus)
Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals.
Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace.
Create and manage sales enablement content, client communications, and marketing collateral.
Conduct market and competitive research to identify industry trends and opportunities.
Partner with the parent company to leverage relationships with title agents for growth initiatives.
Client Enablement & Support (Secondary Focus)
Assist sales and relationship teams in onboarding new clients by providing product training and resources.
Develop guides, FAQs, and client-facing content to simplify adoption of integrations.
Monitor client feedback trends and work with product teams to improve user experience.
Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role.
Cross-Functional Collaboration
Act as the connection point between product, sales, and marketing.
Track and report on KPIs related to adoption, client engagement, and product launch success.
Provide insights that influence product roadmap and marketing strategy.
What You’ll Bring
Bachelor’s degree in Marketing, Business, Finance, or related field.
5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS.
Familiarity with the title and escrow industry or settlement software is a strong plus.
Strong skills in messaging, storytelling, and simplifying complex solutions for clients.
Experience supporting sales enablement and/or client onboarding in a B2B context.
Excellent collaboration and communication skills.
Pay Range: $ 126,100 – $168,125 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We Offer
By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.