• Persona Development: Build a deep understanding of the DC partners segment—identify needs, pain points, goals, workflows, and buying behaviors - and develop detailed personas that will be referenced for all GTM work.
• Messaging & Positioning: Develop compelling, differentiated messaging and value propositions tailored to DC partners and aligned with business goals.
• GTM Strategy: Own the end-to-end GTM strategy for new and existing products targeting the DC partners. This includes launch planning, partner enablement, and cross-functional coordination. 
• Product Strategy Consultation: You’ll help to influence product roadmap development and R&D strategy utilizing your research and deep understanding of the DC ecosystem.
• Cross-functional Leadership: Partner closely with product, DC Team, marketing, and other stakeholders to lead GTM strategies and bring them to life.
• Partnerships Enablement: Create enablement tools and collateral (pitch decks, one-pagers, battle cards, ROI calculators) to empower the DC team to win in the market.
• Content & Campaign Development: Collaborate with content marketing, demand gen, and product teams to produce persona-specific content across channels.
• Market Intelligence: Alongside the data team, conduct market research and competitive analysis to inform product strategy and keep messaging sharp and up-to-date. 

• Experience & Expertise: 
  • 6+ years of experience in product marketing, preferably in B2B SaaS or fintech
  • Proven success developing  and executing GTM strategies from initial concept to measureable market impact, preferably with examples of significant market penetration within the B2B SaaS or fintech space. 
  • Exceptional storytelling, communication, and presentation skills
  • Experience supporting revenue teams and creating enablement resources that drive measurable impact
  • Previous experience in building out a feedback loop between revenue and product teams 
  • Bonus:
    • Experience working in fintech, SaaS, or B2B marketing, ideally within a highly regulated industry
    • Understanding of the Defined Contribution ecosystem, including prior experience marketing to or working directly with DC plan providers, recordkeepers, or TPAs.

• Strategic & Analytical Mindset:
  • Strategic thinker with strong execution skills—you can zoom in and out seamlessly. 
  • Data-driven decision-making skills with ability to measure and optimize GTM initiatives.
  • Familiar with building leading indicator targets that map back to release goals and business objectives. 

• Collaboration & Communication:
  • Ability to work cross-functionally and align stakeholders around GTM releases and initiatives. 
  • Strong project management skills, with the ability to prioritize multiple initiatives, requests, releases efficiently. 
  • Excellent written and verbal communication skills.
  • Accustomed to working within nimble, flexible environments, with an appetite to fail fast and pivot when necessary.
  • Thrives in cultures where no one says, “That’s not my job.”

WHAT WE OFFER

• Compensation: $150,000 to $170,000 annually
• Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
• Team Culture: A collegial, collaborative, fun work environment with frequent team events
• Equity: All new hires are eligible for equity grant participation
• Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
• Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
• Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
• Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
• Food Perks: Fully stocked kitchen & lunch reimbursement program
• Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day

Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.