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Senior Product Marketing Manager

T-Mobile USA
Full-time
On-site
New York, New York, United States
$119,600 - $215,700 USD yearly
Product Marketing

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile reinvented the wireless experience—and now, we’re doing the same for advertising. T-Mobile Advertising Solutions (T-Ads) is a growing business unit within the Marketing, Innovation and Experiences division focused on solving some of the biggest pain points in the advertising industry. We’re standing up for consumers and advertisers to drive more transparency, more relevancy, and more engagement. With access to over 130 million subscribers and 240 million consumers aged 18+, T-Ads empowers brands to connect with audiences in smarter, more meaningful ways—rooted in first-party data, privacy-first principles, and unmatched reach.

We are seeking a seasoned Sr. Product Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing sales strategies to drive revenue growth and enhance our market presence. This role requires a deep understanding of the advertising industry, strong analytical skills, and the ability to build and manage relationships with cross-functional stakeholders. Exceptional storytelling skills are essential to effectively communicate our value proposition and engage customers. You will collaborate with product, sales, and marketing leaders to craft positioning and messaging for specific verticals and clients. Additionally, you will create and develop sales tools and assess market trends. Your experience in the ad-tech space and your innovative approach will help us achieve our goals with start-up speed. If you are a dynamic and experienced product marketer passionate about driving revenue growth, we would love to hear from you!

Job Responsibilities: 

  • Increase the sales pipeline and prospects by developing sales positioning, presentations and proposals that resonate with the buying audience  

  • Create product collateral such as sales sheets and customer-facing presentations that informs and wins audiences to deliver meaningful revenue  

  • Enable sales, SE’s, partners to sell by building effective sales tools and training materials, such as slide decks, and competitive positioning 

  • Author original content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts  

  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations  

  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building  

  • Develop customer references, testimonials and case studies for external and internal use  

  • Drive product adoption and up-sell/cross-sell strategies  

  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts  

  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team  



Education and Work Experience:  

  • Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required) 

  • 7+ years of experience in ad-tech delivering successful, holistic product marketing content, sales strategy and collateral that can be tied to increased business revenue  

  • Advertising Agency experience is a plus 



Knowledge, Skills and Abilities:

  • Deep Understanding of the Advertising Industry: Extensive knowledge of advertising trends, technologies, and best practices to effectively drive marketing strategies 

  • Strong Analytical Skills: Ability to analyze market data, sales metrics, and customer insights to inform strategic decisions and optimize marketing efforts 

  • Relationship Building: Proven track record of building and maintaining strong relationships with cross-functional stakeholders, including product, sales, and marketing teams 

  • Exceptional Storytelling Skills: Proficiency in crafting compelling narratives that effectively communicate the company's value proposition and engage customers 

  • Experience in the Ad-Tech Space: Demonstrated experience working within the ad-tech industry, with a solid understanding of its unique challenges and opportunities 

  • Innovative Approach: Creative problem-solving skills and the ability to think outside the box to develop innovative sales strategies and solutions 

  • Communication Skills: Excellent verbal and written communication skills to convey complex ideas clearly and persuasively 

  • Project Management: Strong organizational and project management skills to handle multiple initiatives simultaneously and deliver results on time 

  • Customer Focus: A customer-centric mindset with the ability to understand and anticipate customer needs and preferences 

  • Adaptability: Flexibility to adapt to changing market conditions and business priorities, maintaining effectiveness in a fast-paced environment 

    • At least 18 years of age
    • Legally authorized to work in the United States




     

    • Travel:
      Travel Required (Yes/No):Yes

      DOT Regulated:
      DOT Regulated Position (Yes/No):No
      Safety Sensitive Position (Yes/No):No
       

    Base Pay Range: $119,600 - $215,700

    Corporate Bonus Target: 20%

    The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

    At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ310758¶dox=1

    At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

    Never stop growing!
    As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

    T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

    Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.