Senior Product Marketing Manager - Broad Market Product Line
Silicon LaboratoriesSilicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.
Meet the Team
Silicon Labs is building a world-class Broad Market Product Line to accelerate broad-market adoption across our wireless IoT portfolio by delivering complete, scalable “whole product” solutions—silicon, modules, software, tools, enablement, and ecosystem partnerships—through a self-service, low-touch, and standardized go-to-market model.
As Senior Product Marketing Manager – Broad Market Product Line, you will join the Product Marketing & Broad Market organization and lead major initiatives to operationalize the broad market strategy. You will synthesize voice-of-market insights into actionable broad market roadmap and go-to-market priorities, align cross-functional teams, and build repeatable systems to grow and accelerate mass-market customer adoption.
Responsibilities
Broad Market Strategy, Roadmap, and Execution
Drive key initiatives in support of the Broad Market Product Line strategy to improve mass-market adoption and the end-to-end customer journey.
Drive broad market-focused NPI planning and roadmap development—synthesizing voice-of-market insights into prioritized requirements and recommendations for Product Management and R&D.
Collaborate with Segment and Technology Product Marketing leads and Product Management to define broad market positioning, target use cases, and launch plans.
Develop and manage business cases for broad market initiatives (growth, profitability, customer experience impact), using data-driven analysis and clear prioritization rationale.
Broad Market Portfolio and Whole-Product Offerings
Assess broad market portfolio competitiveness and identify gaps/opportunities to improve our “whole product” offering.
Translate portfolio and competitive insights into prioritized inputs for Broad Market NPI/roadmap trade-offs, offer enhancements, and enablement investments.
Define scalable broad market offer standards (packaging, lifecycle clarity, and distribution readiness) that reduce adoption friction and improve consistency across the portfolio.
Modules and Ecosystem Partnerships
Shape and execute broad market-focused module and ecosystem strategies that expand market reach, accelerate time-to-market, and strengthen differentiation.
Identify and drive strategic partnerships (e.g. module vendors, platform/tool integrations) to improve adoption and customer success.
Lead partner execution end-to-end—including joint plans/roadmaps, integration milestones, go-to-market, and business reviews to track performance and drive improvements.
Go-to-Market, Enablement, and Launch Readiness
Lead and execute broad market-focused go-to-market programs in partnership with Technology/Segment Product Marketing, Global Marketing, Distribution, and Sales teams—ensuring consistent messaging, positioning, and high-impact enablement.
Develop scalable self-service enablement including content, selection guides, onboarding flows, training, and community readiness.
Drive launch readiness for broad market products across internal alignment, external assets, and channel readiness.
Operating Model, Metrics, and Cross-Functional Leadership
Implement repeatable mechanisms (voice-of-market intake, prioritization frameworks, readiness scorecards, post-launch learning) that improve execution quality and predictability.
Establish and report broad market operating metrics (e.g., adoption, design-ins, customer acquisition, funnel conversion, attach rates, support drivers) and drive continuous improvement.
Collaborate with and align global stakeholders across Segment and Technology Product Marketing, Global Marketing, Product Management, R&D, Project Management, Sales/FAEs, Distribution, Community, Legal, and Apps teams to deliver results.
Skills You Will Need
Minimum Qualifications
Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical discipline (or equivalent experience).
10+ years of experience in product marketing, product management, strategy, or related roles within IoT/wireless/embedded/semiconductors.
Strong working knowledge of wireless and microcontroller SoC design parameters and trade-offs, including process nodes, power consumption, RF performance, compute capability, memory, cost structure, and speed—sufficient to engage credibly with R&D, evaluate roadmap and portfolio trade-offs, and translate technical constraints into market-ready broad market decisions.
Demonstrated ability to work cross-functionally and drive alignment across diverse business and technical organizations.
Experience defining and influencing product roadmaps and NPI plans through voice-of-market, business cases, and cross-functional alignment.
Demonstrated business acumen—ability to evaluate trade-offs and drive prioritization decisions using customer impact, revenue/margin, and adoption/funnel metrics.
Strong understanding of embedded wireless IoT markets, modules, ecosystems, and technologies including Bluetooth, Wi-Fi, 802.15.4 (Zigbee/Thread/Matter), sub-GHz, and edge compute.
Exceptional communication skills with the ability to translate complex technical topics into crisp, decision-ready narratives and enablement content.
The following qualifications will be considered a plus:
MBA or equivalent.
Experience building and leading teams, including mentoring senior individual contributors.
Experience building or scaling a broad market/mass-market product offering (self-service, distribution-led, digital GTM, long-tail customers).
Experience in portfolio strategy, pricing strategy, and/or portfolio rationalization.
Strong analytical capabilities—experience building business cases tied to adoption funnels, customer acquisition, and profitability outcomes.
Familiarity with developer workflows and enablement systems (docs, community, onboarding, reference designs, training).
Benefits & Perks
You can look forward to the following benefits:
Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
Highly competitive salary
401k plan with match and Roth plan option
Equity rewards (RSUs)
Employee Stock Purchase Plan (ESPP)
Life/AD&D and disability coverage
Flexible spending accounts
Adoption assistance
Back-Up childcare
Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
Flexible PTO schedule
3 paid volunteer days per year
Charitable contribution match
Tuition reimbursement
Free downtown parking
Onsite gym
Monthly wellness offerings
Free snacks
Monthly company updates with our CEO
Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.