Senior Product Marketing Manager

About the Role

Our client is seeking a Sr. Product Marketing Manager to help support strategic product initiatives, specifically around their AI products. As part of the marketing team, you will be responsible for working cross-functionally with Product Management, Marketing, Revenue Enablement, and Customer Success to drive the growth of the platform. This is a high-impact role that will help position the company as the AI marketing platform for leading brands and arm internal teams with the materials they need to be successful. In addition, you will educate current customers and prospects with the latest information on products and features.

The Product Marketing team plays a pivotal role in shaping messaging, positioning, and driving adoption of products like email, AI solutions, and new communication channels. Partnering closely with Product Management, the team leads go-to-market strategies, ensuring successful launches and sustained growth.

Known for its collaborative, fast-paced, and flexible culture, the team operates at the intersection of Product, Sales, and Customer Success, making a measurable impact on customer engagement. Working in this role means tackling innovative projects and helping position the company as a market leader.

What You’ll Accomplish

• Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
• Help gather and distill feedback from customers and partners about the current product suite and identify new market opportunities
• Develop comprehensive messaging and positioning for your product areas
• Lead the development of high-quality external marketing and educational content for the website, blog, customer-facing help site that will communicate the value and differentiation of the products
• Build a release marketing process to ensure all customers are aware of the latest products and feature enhancements
• Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable the Customer Success teams

Your Expertise

• 5+ years working in product marketing or closely related space
• Experience working for a B2B SaaS-based technology startup is a plus
• Passion for performing marketing research and keeping up to date on industry trends
• Deep knowledge of AI, martech, commerce technology and ecommerce trends and challenges
• Passion for storytelling and bringing products to life through customer success
• Experience influencing cross-functional stakeholders at a variety of levels
• Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
• Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
• Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for customers and their perspectives

The company offers competitive perks and benefits to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits
• Equity is a substantial part of the total compensation package
• Salary ranges are determined by role, level and location

Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for the company’s success

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”