Overview
We’re looking for a driven and curious Senior Product Marketing Manager to own and drive our product marketing function. This role is ideal for someone with B2B SaaS experience, and even better if you’ve marketed technology solutions for the insurance industry. You’ll translate complex technical capabilities into compelling, customer-centered value propositions that resonate with prospects and drive growth.

What You’ll Do

Develop and refine product positioning and messaging that highlights customer pain points, business outcomes, and competitive differentiation.
Define and maintain target market segments and buyer personas, ensuring all messaging aligns to audience needs and business priorities.
Extract and articulate value from technical documentation, product demos, and SME input into compelling marketing collateral and sales enablement content.
Lead go-to-market (GTM) strategies for new product launches and feature enhancements.
Partner cross-functionally with product management, sales, enablement, and customer success to ensure clear, consistent communication of product value.
Create storytelling-driven content such as presentations, case studies, and solution briefs that bring our products to life through customer impact and outcomes.
Conduct competitive analysis to inform positioning, pricing, and packaging strategies.
Build and manage programs for voice of customer (VOC) insights, gathering feedback to influence product roadmaps and marketing approaches.
Collaborate with sales enablement to ensure revenue teams are equipped with the right tools, messaging, and materials to drive adoption and deal velocity.
Analyze market trends, customer behavior, and campaign performance to continually optimize positioning and strategy.

How Success is Measured

Clear, consistent, and differentiated product positioning across teams and channels.
Improved sales confidence and win rates through effective enablement and messaging.
Successful, on-time execution of GTM launches.
Strong collaboration and alignment across Marketing, Product, and Sales teams.

What You’ll Bring

8+ years of experience in product marketing for B2B SaaS, ideally within or adjacent to the insurance industry.
Proven ability to translate complex technical concepts into simple, customer-focused value narratives.
Experience leading competitive intelligence, pricing and packaging, and VOC programs.
A naturally curious, insight-driven mindset with strong analytical and storytelling skills.
Excellent collaboration skills; you thrive in cross-functional environments and know how to build alignment across teams.
Self-starter attitude with the ability to operate independently, manage multiple priorities, and deliver measurable results.
Comfort navigating highly regulated or technically complex industries, with an ability to distill compliance-driven details into market-ready messaging.

Why Join Us
You’ll have the opportunity to shape how our products are understood and valued in the market. If you’re energized by connecting dots between product innovation and customer needs, and you love turning complexity into clarity, this is your place to lead, learn, and make an impact.

Don’t meet every single requirement?

At AgentSync we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Location
This is a hybrid position and is open to candidates living within 25 miles of our office in RiNo. Candidates for this role will work on our hybrid schedule Tu, Wed., Th. in office, and M, F work from home.

Our ideal candidate will live within 25 miles of our office in Denver. Other states we're able to consider candidates in are CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MO, NC, NY, OR, PA, TN, TX, UT, VA, and WA. (We are not hiring or able to consider candidates in New York metro, Seattle metro, or the Bay Area)

Total Compensation

The following represents AgentSync’s reasonable estimate of the range of possible compensation for this role.

💰 $150-180K base salary

💲 Annual company bonus program

⚖️ Equity in the form of stock options

Health Benefits

🏥 Medical - Cigna plans with 100% employer paid premiums on 2 plan options

🦷 Dental - 100% paid premium plan for you and your dependants

👁️ Vision - 100% paid premium plan for you and your dependants

📔 Employee Assistance Plan

Financial Benefits

🏦 401(k) retirement savings plan

🤒 HSA employer contributions

Other Benefits

🌴 Flexible PTO

📆 12 paid holidays per year

🍼 12 weeks parental leave w/generous return to work stipend

Candidates: AgentSync Recruiting & Talent teams will only communicate with you using @agentsync.io email addresses. When you receive communication from AgentSync, check the email address domain to ensure you're connected with our team (and not a scammer!).

We are not able to consider candidates who require a work visa now or in the future.

Senior Product Marketing Manager

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