The Senior Manager, Sales Enablement, leads the strategic development and execution of sales enablement initiatives, with a focus on leading content creation, delivery optimization, and overall sales team readiness. This role requires a strong strategic thinker who can align enablement efforts with organizational goals, drive innovation in sales processes, and act as a trusted partner to sales leadership.
Essential Functions & Responsibilities
Sales Enablement Strategy:
- Key contributor to the success of the Company’s revenue operations – identify areas of improvement, implement scalable enablement strategies, and ensure the sales team is equipped with the tools, resources, and insights needed to achieve peak performance.
- Develop and execute a comprehensive sales enablement strategy that aligns with business objectives, market dynamics, and revenue goals.
- Partner with sales leadership to identify strategic priorities, skill gaps, and enablement needs, ensuring programs address high-impact areas.
- Establish alignment across sales, marketing, and product teams to create a unified enablement roadmap that supports go-to-market strategies.
Content Development and Delivery:
- Leading the creation of playbooks, and frameworks that align with sales strategies and enhance sales force effectiveness.
- Ensure content is tailored for key personas, sales stages, and market segments to maximize impact and relevance.
- Work with the marketing department to ensure marketing collateral meets the needs of the sales team, while continuously assessing the quality and utilization of sales materials, making data-driven decisions to refine and improve resources.
Performance Analysis and Optimization:
- Define key success metrics for enablement programs, including content adoption, sales productivity, and revenue impact.
- Use analytics and feedback to measure the effectiveness of enablement initiatives, reporting insights to leadership and iterating as needed.
- Leverage competitiveness and market intelligence to adapt enablement strategies in real-time.
Cross-Functional Collaboration:
- Serve as a strategic partner to sales, aligning enablement efforts with broader organizational goals.
- Collaborate with marketing to ensure sales teams are equipped with timely, consistent messaging and campaigns.
- Act as the voice of the field, capturing feedback from sales reps to influence content development and program direction.
Other duties as assigned.
Skills, Knowledge, and Abilities
- Demonstrated ability to lead, inspire, and motivate a sales team to achieve ambitious goals and objectives.
- Extensive experience in sales management, with a track record of success in driving revenue growth and exceeding targets in a competitive market environment.
- Strategic mindset with the ability to develop and execute sales strategies that capitalize on market opportunities and deliver sustainable results.
- Strong customer orientation and relationship-building skills, with the ability to understand customer needs and preferences and deliver tailored solutions to drive customer satisfaction and loyalty.
- Strong analytical and problem-solving skills, with the ability to analyze sales data, interpret market trends, and derive actionable insights to inform decision-making.
- Excellent communication and presentation skills, with the ability to effectively convey ideas, influence stakeholders, and articulate value propositions to diverse audiences.
- Frequent travel.
- Extended periods of computer usage.
- Extended periods of sitting, standing, and speaking.
Education/Experience Required
- Bachelor’s degree in business, marketing, education design, or a related field (MBA preferred).
- Minimum of 12 years’ experience in sales enablement, marketing, or sales within the medical device or healthcare industry, with at least 3 years in a leadership role.
- Expertise in graphic design, with proficiency in tools like Adobe Creative Suite and presentation software.
- Strong understanding of the medical device market, sales cycles, and regulatory requirements (e.g., FDA, ISO).
- Previous experience developing high-impact sales training programs and materials.
- Knowledge of sales methodologies (e.g., Challenger, SPIN, or similar) and CRM platforms, e.g. Salesforce.
- Exceptional communication, leadership, and collaboration skills.
- Master’s degree in business administration, marketing, finance, or a related field preferred.
Inari Medical offers competitive health and wealth benefits for our employees. The base pay range for this position is 145,500 to 218,500. Actual total compensation may vary.
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