Product Marketing Strategy Lead

A career with Gravity Payments is an opportunity to be on a collaborative team where creative leadership, passion for progress, and responsibility are paramount. Our team members focus and commit to providing for our clients and our community because we care deeply for others.  

Success in this role looks like:

The ideal candidate has experience across product marketing, full-funnel strategy, campaign execution, and asset development. This person is a marketing generalist with strategic depth, strong cross-functional collaboration skills, and previous leadership or management experience.

Responsibilities:

• Marketing Strategy & Planning
• Develop and own the integrated marketing strategy aligned with business goals
• Define KPIs and measure the performance of campaigns, channels, and content
• Product Marketing
• Lead positioning, messaging, and go-to-market strategies for products
• Create compelling product collateral for sales, web, and campaigns
• Ownership and management of one or more products
• Campaign & Content Execution
• Manage and develop multi-channel campaigns (email, paid, organic, social, events)
• Oversee the development of marketing assets (landing pages, decks, one-pagers, etc.)
• Cross-Functional Leadership
• Partner with product, sales, and customer success to align messaging and initiatives
• Supporting cross-functional teams with strategy development and asset creation.
• Potentially manage a small team or agency partners
• Create and lead an advisory council of industry experts. Organize and lead advisory meetings and user conferences.
• Team Leadership (Preferred but Not Required)
• Mentor junior marketers or contractors

Preferred Skills

• Previous leadership or team management experience (preferred)
• 6+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role.
• Demonstrated experience in developing and executing marketing strategies and campaigns.
• Strong ROI-tracking skills with the ability to measure campaign effectiveness.
• Exceptional communication and interpersonal skills, adept at creating high-quality marketing assets.
• Proven experience developing and executing full-funnel marketing strategies
• Ability to work independently in an ambiguous, fast-paced environment.
• Attention to detail with excellent written and verbal communication skills.
• Proficiency in tailoring communications to diverse audiences.
• Experience in a consensus-driven, collaborative culture.
• Ability to build and maintain formal and informal networks within and outside the organization.

This job description is a snapshot of the role at this moment in time. As our organization evolves, so do our roles. Responsibilities may shift to meet changing business needs. We seek individuals who are adaptable, proactive, and open to growth as we continue to move forward together.

Technical requirements

• Must have access to a wired internet connection and have access to at least a 25 megabits per second (mbps) download and 20 mbps upload speed connection

• Compensation: Competitive wage with Profit Sharing. Base pay without commissions and a unique opportunity to earn a share in company success.

• Comprehensive Benefits: Medical, dental, and vision coverage.
• Financial Security: 401(k) retirement plan and voluntary life insurance.
• Wellbeing: Time off when you need it, supporting both personal and professional sustainability. Open PTO available after one year.
• Career Growth: Training, mentorship, and development opportunities.
• Support & Stability: Short-term & long-term disability coverage and wellness resources.

The salary for this position is $90,000 - $120,000. We may be open to negotiating outside of this range if the desired salary aligns with the needs of the candidate and the company.

Gravity Payments is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity/expression, age, disability status, protected veteran status, or any other characteristic protected by law.

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