Product Marketing Specialist/GTM (eufy Security) - Early Career

Why join us:

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022.

Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular.

Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us!

For more information, please visit: https://us.anker.com/

ANKER DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. PLEASE DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED ANKER'S IMMIGRATION SPONSORSHIP (e.g., H-1B, TN etc.) NOW OR IN THE FUTURE.

The official job title for this position is Go-to-Market(GTM)

Job Location: On-site in our Bellevue, WA office

Responsibilities:

• As part of the eufy Security business unit, serve as a liaison between internal teams (sales, marketing, product management) and with channel partners regarding product inquiries, market insights, competitive updates, roadmap development, channel strategy and more.
• Partner with marketing and sales departments to understand current and upcoming key customer needs and special demand requests.
• Monitor sales versus forecast for all products within a brand portfolio. Identify, analyze, and document forecast issues related to demand forecast for identification of corrective actions.
• Work with the overseas product development, go-to-market teams, and marketing groups to develop new product introduction forecasts and timelines.
• Coordinate the shipments of sample products and store fixture items (such as displays and endcaps) as needed.
• Identify process improvements to support business operations.
• Making recommendations on how to increase efficiencies, in order to decrease monetary cost, reduce cycle times, and improve customer satisfaction.
• This role evaluates and analyzes retail data to make recommendations for new and current item pricing, identify discrepancies, and create solutions to pricing issues. - Help retailers understand the impact of pricing decisions on their business and sell pricing services to new and current retailers.

Qualifications:

• BA/BS degree in business and/or marketing-related fields.
• Bilingual in English and Chinese preferred.
• 0 to 5 years of consumer electronics industry sales, product management or channel marketing experience preferred.
• Exposure or fundamental knowledge of national retailers and distributors in multiple channels - national and regional consumer electronics, DIY (Home Depot, Lowes), service providers, military, department stores and more.
• Must be detail-oriented with a proven ability to multitask.
• Effective communication skills, both in written and verbal form, to interact with cross-functional and multicultural teams and across business units.
• Must be a self-starter and effective time manager.

Preferred Qualifications:

• Background in home security, smart home, consumer electronics.
• 1 to 5 years of experience operating in the US consumer electronics retail and/or e-commerce channels.
• Go-to-market strategy and/or channel marketing experience is highly desirable.
• Understanding of the dynamics of price elasticity and consumer price perceptions.
• Experience working in a multicultural company is beneficial.

Perks of Benefits:

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

- 10 Days Company Recognized Holidays

- Paid time Off - up to 15 Days

- 401(k) and company match

- Meal Allowance

- Medical & Dental & Vision Insurance Coverage

- Donation Match

- Employee Assistant Program

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $78,000 - $85,000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/ incentives/ restricted stock units.

Anker Innovations is committed to a diverse and inclusive workplace. Anker Innovations is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Please contact hr-recruit@anker-in.com if you have any questions.