Product Marketing Specialist

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are seeking a highly motivated and results-driven Product Marketing Specialist to join our dynamic Platform Marketing Team. This individual will play a key role in the development and execution of marketing content for our product offerings, ensuring they meet the needs of the target audience, generate demand, and drive product adoption. The Product Marketing Specialist will collaborate closely with product management, global sales, creative, channel and direct-to-consumer marketing teams to deliver content that resonates with customers. The ideal candidate will have strong project management skills, passion for understanding consumer needs and translating them into effective marketing content and messaging that drive business growth.

Key Responsibilities

• Support the end-to-end development of content and messaging for Product Detail Pages (PDP) for cricut.com, and retail partner sites.
• Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets.
• Works closely with creative teams and external agencies, effectively translating product features and benefits into creative executions. Plays a key role in marketing brief development.
• Optimize workflows to improve efficiency, ensuring clear communication between and across internal teams.
• Partners with channel marketing and direct-to-consumer (DTC) teams to regularly track on-page performance and sales
• Deliver effective, accurate and consistent online product content
• Partner with channel marketing, direct-to-consumer and international teams to improve existing Product Detail Pages performing below
• Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives.Monitor competitors' online content strategies to inform and establish content baselines across product categoriesAbility to manage multiple projects, manage workload and meet deadlines

Who You Are

• A team player with ability to work cross-functionally.
• A self-directed, problem-solver.
• An excellent project manager with the ability to juggle multiple priorities in a fast-paced environment.
• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
• A strong communicator and collaborator who can work cross-functionally with internal teams and external partners. Ability to influence group efforts.
• A problem-solver who thrives in a fast-paced, evolving environment.
• Demonstrates the ability to be fast, innovative, passionate, persuasive, growth-minded, resourceful, and proactive.
• Demonstrates ability to manage complex marketing projects, showing insight in enhancing brand presence and product visibility.

Qualifications

• 3+ years of product marketing experience
• Strong project and process management skills with ability to juggle multiple projects at one time and self-prioritize workload
• Extremely detail-oriented with a high degree of organization and ability to execute flawlessly
• Excel, Airtable and Google Analytics proficiency
• Self-motivation, strong work ethic, and a passion for being hands-on in their work
• Humble, hungry, and has a bias for action
• Retail or consumer goods experience preferred
• Amazon marketing and merchandising experience a bonus

Additional Information

We’ve got you covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, and a yearly lifestyle stipend to support your wellness and passions. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One)

This role is in-office at least 3–4 days per week.

We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

Please Note

• This position is eligible for relocation assistance.

What To Do Next

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.