Product Marketing Specialist
RemsoftDiscover
The Opportunity
For over 30 years, Remsoft has been a global leader in intelligent planning solutions for the forestry supply chain. Combining advanced analytics with deep industry expertise, we empower organizations to plan with precision, act with confidence, and adapt to change. Our software enhances decision-making across the value chain, optimizing performance and profitability. With Remsoft, every decision is powered by intelligence, ensuring sustainable growth in an ever-evolving landscape.
We're looking for a strategic Product Marketing Specialist to help us grow our global client base and product software. The successful candidate will have a knack for translating complex product features into compelling marketing messages and experience in executing product marketing and lead generation campaigns. Join us to help us grow our global brand presence and market share.
Our main office is located in Fredericton, New Brunswick, however we welcome applicants for this position who are interested in fully remote, hybrid, or in-office working arrangements.
What you'll do
Responsibilities
- Craft product and content marketing campaign strategies that align with business objectives and meet customer acquisition and retention targets.
- Define target audiences to uncover growth opportunities for our suite of software products and services in global markets.
- Collaborate with the product development team to understand product benefits, develop personas and product messaging that resonates with our target audience.
- Plan and execute multi-channel lead generation campaigns that captivate and convert, ensuring our message resonates with the intended audiences.
- Collaborate with a cross-functional team including sales, subject matter experts, product developers, freelance writers, and designers to create impactful content including such as datasheets, ebooks and presentations, to support product launches and sales efforts.
- Conduct market research to understand industry trends and competitor offerings.
- Monitor, measure, and report on the performance of marketing campaigns, evaluating them against key engagement and conversion metrics to gauge ROI and effectiveness.
What you'll need
Qualifications
- At least 5 years of B2B software and account-based marketing experience, with a track record of growing technology-focused solution brands.
- Proven project and team management skills, with experience leading successful product launches and lead generation campaigns from inception to execution.
- A team player with the ability to work collaboratively with cross-functional teams.
- Exceptional writing, editing, and communication skills, with the ability to convey complex ideas succinctly and persuasively.
- Experience in market research and analysis.
- Expert knowledge of multi-channel marketing techniques, such as search marketing, email marketing, social media, and content marketing.
- Proficiency in HubSpot, Salesforce, Canva, Adobe Creative Suite, and WordPress to support diverse marketing initiatives.
Assets
- A degree in Marketing, Business, or a related field is preferred.
If you align with our values and mission but don't meet every qualification, please still apply! Share why you're the best fit in your cover letter-team fit is just as important to us as technical skills and experience.
We're looking for
Core Skills
A little bit about us
Remsoft
Remsoft has been a global leader in intelligent forestry planning solutions for over 30 years. Our advanced analytics software optimizes performance and profitability across the forestry supply chain, ensuring that every decision contributes to sustainable growth.
We use our technology and expertise to improve the condition and productivity of the world's land-based assets: forests, roads, energy resources and more. We help organizations develop business and environmental sustainability through optimized plans and schedules which enable the allocation of resources to achieve desired outcomes with more profitability, sustainability, mitigated risk, considering constantly shifting variables.
Since our roots are in forestry, we've always been thinking about the future and planning a generation ahead. As forward and future thinkers, this translates not only into profitability, but sustainability. We've been able to achieve this with our technology, talented team, and a growing list of partners. We have an expert team with ongoing investment in research and development. We've done it, and we'll continue to do it. We are profitable, sustainable futurists for companies around the world in all sectors.
Are you interested?
Work With Us
Culture
The Remsoft culture is one that promotes a healthy work and life balance. We welcome diversity, support flexibility and care about individual well-being.
Commitment
Remsoft is passionate about making a difference locally and globally. We contribute and are committed to the social and environmental sustainability of our planet.
Collaboration
At Remsoft, we have a collaborative environment where everyone's contribution is valued. Company goals are visible and tracked. Milestones are celebrated.
Vibrant Culture
Tight-knit team, flexible work hours, company-wide goals and visibility, annual 'Remsoft Day' holiday, and regular team socials and celebrations.
Healthy environment
Paid volunteer and personal days, flexible work hours and the option of working from home part time