Product Marketing Specialist
ABBAt ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world
This Position reports to:
Product Marketing ManagerIn this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.
The work model for the role is hybrid.
You will be mainly accountable for:
- Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
- Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
- Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
- Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
- Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy
Qualifications for the role:
- You have both technical and commercial experience with LV distribution equipment products on Canadian market.
- You have at least 10 years of experience in LV equipment marketing or product management role.
- Highly adept in crafting and deploying market strategies.
- You are passionate about LV Switchgear and MCC.
- Degree in Electrical Engineering is a must.
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
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ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:
Women
Indigenous peoples
Members of visible minorities
Persons with disabilities
ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.