Product Marketing & Programs Senior Specialist - Banking

Global Marketing at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.  

The Marketing Senior Specialist, Product Marketing & Programs is responsible for developing and executing strategic marketing plans for FactSet’s Sell-Side solutions, including go-to-market and marketing planning, execution coordination and success measurement. By building strategic marketing plans and guiding Product Management and Sales teams throughout the go-to-market processes, the Senior Specialist focuses on seamless execution of initiatives that increase brand and solution awareness, generate leads, boost retention and achieve measurable ROI. The Senior Specialist combines industry and product knowledge with marketing expertise, and closely collaborates with internal and external stakeholders to build marketing strategies aligned with business objectives, and ensuring effective positioning and messaging. She/he manages internal relationships and collaborates with business stakeholders, translating their product strategy to best-practice GTM, and supporting the broader Marketing organization to align with business objectives to drive success.  

Location: Norwalk, CT | New York City | Boston | London

Working Environment: Hybrid

Responsibilities:

• Act as the main marketing business partner for Sell-Side business unit and connected priorities. Work autonomously across business stakeholders to understand sales targets and strategic product and workflow initiatives to drive strategic go-to-market planning. 
• Collaborate with product management teams across the GTM framework to develop and update value propositions, including target market and buyer personas, for existing and new sellable products/significant enhancements for Sell-Side audience. 
• Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics with measurable goals and schedule. 
• Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns. Test and optimize existing tactics to meet programs goals, investigate and introduce new methods to enhance the marketing mix. 
• Act as subject matter expert across marketing teams to create assets to support the sales and marketing processes, and leverage sales and client success channels to effectively educate client-facing teams on new and existing solutions. 
• Analyze marketing plans and programs to make data-driven decisions and shift marketing strategies accordingly. Compile and communicate campaign and event reports within Marketing and to business stakeholders. 
• Continuously increase expertise in go-to-market best practices, value-driven product positioning and launch, strategic marketing planning, tactics, campaign orchestration, and related persona focuses. 
• Follow implemented processes across marketing technology to ensure proper tracking and optimal collaboration across teams. Collaborate effectively within the immediate team, across the broader Marketing organization, and with FactSet stakeholders and external vendors. 

Required Skills:

• 5+ years’ experience within the Fintech sector, within client-facing, product management or marketing roles.
• Understanding of the Sell-Side industry, including key user workflows and buyer personas.
• Understanding of the Market Data, Analytics and Technology landscape that FactSet provides solutions within, and the surrounding competitive environment.
• Significant experience in building B2B value proposition, launching solutions and managing marketing programs.
• Highly organized, detail-orientated, and self-motivated.
• Excellent communication skills and demonstrated professionalism.  
• Bachelor's degree is required.

What's In It For You: 

At FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means: 

• The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
• Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days. 
• Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives. 
• A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions. 
• Career progression planning with dedicated time each month for learning and development. 
• Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging. 

Learn more about our benefits here. 

The budgeted salary for this position in the state of Connecticut and in NYC is $85,000 - $90,000. Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications. US applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.