Product Marketing Manager, Premium Growth

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco, New York or Chicago.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Join LinkedIn’s fastest growing subscription business, LinkedIn Premium, and take it to the next level. 

As a Product Marketing Manager, Premium Growth you will shape the LinkedIn Premium subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. Leveraging audience insights, you’ll collaborate with cross-functional stakeholders - including marketing ops, product managers, and data scientists - to identify, nurture, and convert prospective customers who can achieve their goals faster with Premium. You’ll establish growth targets and socialize Marketing’s impact and ROI with finance and business operations partners. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

Research has shown that diverse teams produce the best outcomes, and in LinkedIn Premium Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.

Responsibilities

• Identify and prioritize opportunities to grow the subscriber base for Premium business
• Utilize understanding of target audience segments and their preferred buying experience across consideration, purchasing, and onboarding to acquire and retain subscribers 
• Partner closely with product management, data science, and marketing partners to test and launch strategic, envelope-pushing initiatives that drive subscription growth. Activate data partners to test and implement new impact measurement techniques, to capture marketing’s impact.
• Influence cross-functional teams across business operations, monetization strategy, product, and marketing to unlock commercial innovation around subscriptions pricing, packaging, and positioning
• Set ambitious marketing channel’s financial targets and oversee full-funnel performance reporting for executives

Qualifications

Basic Qualifications

• BA/BS degree or equivalent experience
• 4+ years of experience in consumer product marketing or growth marketing, with a focus on user acquisition

Preferred Qualifications

• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business and customer insights; and communicating learnings broadly to inform business strategy 
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Exceptional collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment 
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders

Suggested Skills:

• Strategic mindset
• Growth experimentation 
• Influential Synthesis
• Data analysis 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $97,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.