Product Marketing Manager - Connectivity

Company Description

Job Description

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we can empower everyone to experience the world. 

With over 1.6 million room nights booked every day, accommodation represents the largest share of our business to date. We are responsible for accommodation growth, with clear ownership of all marketing, product and technology related to accommodations.  Our mission is to deliver the best customer experience and most varied selection of properties.

We are now looking for a Product Marketing Manager in the Connectivity Product Team, which is part of the Accommodations Business Unit. A few words on Connectivity:

• Connectivity is an exciting track where we combine technology and product marketing to bring our best products via our providers to connected accommodations
• We work in an interesting and challenging B2B2B environment where we build and market products (mostly in an API format) which are aimed at Connectivity providers (various software solutions used by accommodations)
• All these need to be adopted and used by our connected accommodations so this is where the interesting B2B2B part comes in
• We are targeting connected accommodations around the world who bring the majority of Booking.com’s revenue today. Therefore, you will work on a global scale and with a great impact
• You will be working closely with 3 different product teams to deliver the possible experience for our connected accommodations

Being a Product Marketing Manager is about scaling and improving products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. You will operate from within the Product Development department which is working closely with our increasing number of 1.7M+ partners across the globe.

B.responsible

Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, GTM strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, potentially pricing, competitive research, internal communications and field enablement.

• Represents the customer at all times, both internally and externally, while keeping eye on the business interests of B.com
• Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective
• Proactively manages stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences
• Responsible for internal communication to the field, including identifying the right channel to use with the relevant, timely and accurate product and commercial updates
• Own strategy for all external communications, working with all key stakeholders (internal and external) to execute
• Validate value propositions with target audience through qualitative and quantitative research methods
• Provide ongoing product feedback to product teams, aggregated from multiple channels
• Drive business impact or growth using data, analytical thinking and structured presentation skills
• Own promotion of the product (incentives, pricing models etc)

B.skilled

• A proven track record of 5+ years in a product marketing role with a proven track record in taking end-to-end responsibility of marketing scalable products, from idea generation to execution.
• Experience working in a B2B environment as well as experience working with API products
• Product marketing experience
• Ability to use data and facts to make decisions
• Strong interpersonal skills
• Curious, solution oriented and result driven
• Commercial skills
• Ability to manage projects across multiple departments and stakeholders
• Ability to multi-task & flexible attitude
• Project management skills
• Strong communication skills (verbal & written)
• Proactive, flexible and capable of working independently as well as working in a team
• Strategic thinker, able to balance long-term vision with short- and medium-term goals

B.offered

• An opportunity to contribute to a high scale, complex, world renowned product and seeing real time impact of your work on millions of travelers worldwide;
• Be part of a truly international fast paced environment and performance driven culture;
• With over 70 different nationalities within the product and technology departments alone, you will be able to absorb new skills and grow your career in a multicultural environment;
• Various opportunities to grow technically, from a craft perspective and personally via side projects, hackathons, conferences and your involvement in the community;
• Full relocation support for you and your family (if the case) to move to Amsterdam - one of the most cosmopolitan cities in Europe. We have fine-tuned this process by successfully relocating 300+ Product and Technology professionals to Amsterdam last year alone!
• We value Diversity of all types and in an open, dynamic workplace. This has been a pillar at Booking.com since day one, and something we continue to strongly believe in and build today.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.