Product Marketing Manager

Product Marketing Manager – LiveU

Location: London, UK

About the Role

LiveU is seeking a Product Marketing Manager (PMM) with 3–5 years of experience to join our global team. This role is ideal for a storyteller and strategist who wants to help shape LiveU’s positioning in the market and equip our sales teams and partners with the tools they need to win.

You will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning.

Why You’ll Love This Role

• You’ll be both hands-on and strategic — shaping LiveU’s market story while building the sales tools that directly drive impact.
• You’ll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership.
• You’ll be the storyteller who translates technical capabilities — across SaaS, hardware, and services — into narratives that resonate with broadcasters, sports leagues, government agencies, and digital-first media.
• You’ll see your work in action — from high-visibility launches to critical sales cycles — with a direct line of sight to revenue impact.

What You’ll Do

1. Positioning & Messaging

• Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
• Translate technical product features into compelling, customer-centric narratives.
• Create competitive insights and battlecards to differentiate LiveU in the market.

2. Sales Enablement

• Develop enablement tools, such as demo platforms and stories to illustrate product value, discovery questions and objection-handling guides to support sales teams. Build and maintain playbooks, decks, one-pagers, FAQs, and ROI calculators.
• Deliver enablement training for sales and partners, ensuring readiness. Track adoption and effectiveness of enablement content.

3. Go-to-Market (GTM) & Launches

• Partner with Product Management and other stakeholders on product and feature launches.
• Prepare GTM assets, including launch decks, messaging briefs, and customer-facing materials.
• Act as an internal and external evangelist, representing LiveU in webinars, tradeshows and events, and partner sessions.

4. Customer Stories & Insights

• Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs.
• Gather market and customer insights to refine positioning and GTM approaches.
• You will engage with customers directly, discuss our solutions and demonstrate them in customer meetings and tradeshows.
• Use AI-powered research tools to accelerate insights and competitive intelligence.

5. Continuous Improvement

• Measure the impact of enablement programs and share insights with Sales leadership.
• Optimize content and training based on usage data and field feedback.
• Leverage AI-driven analytics to improve enablement programs and scale impact.
• Contribute to quarterly reviews of enablement and positioning strategy.

What We’re Looking For

• 3–5 years of experience in Product Marketing, Sales Enablement, or related roles in B2B SaaS or broadcast/media-tech.
• A strategic storyteller with strong communication skills and the ability to simplify complexity.
• Proven experience creating sales collateral, enablement programs, and GTM content.
• Cross-functional collaborator who thrives working with Sales, Product, and Marketing teams.
• Deep customer empathy, with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
• Strong ability to translate technical solutions into business value for both technical and non-technical audiences.
• Comfortable leveraging AI tools to support market research, content creation, competitive analysis, and sales enablement.

Why Join LiveU?

At LiveU, you’ll have the opportunity to shape the way the world connects through live video. You’ll join a passionate, innovative team in a fast-paced environment where your strategic thinking, storytelling, and ability to translate technology into business impact — enhanced by the latest in AI tools and data-driven insights — will directly influence customer adoption and market leadership.