Product Marketing Manager: µCeramIQ™

Description

Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications. With design, sales and manufacturing locations in over 30 countries, Mini-Circuits’ products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft; automotive systems, medical systems, and industrial test equipment.

Mini-Circuits’ sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive website.    

• Develop, manage, and drive the opportunity pipeline for the µCeramIQ™ BU new business growth.
• Work with the Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers. This includes but is not limited to presentations, such as sparklers, datasheets, and other technical collateral to support go-to-market strategies.
• Execute marketing programs in collaboration with the Marketing Communications team.
• Drive definition/specifications and business case for new products proposed on the product roadman including product positioning, product price/volume/ramp and guide these products through the Product Generation Process (PGP).
• Drive development of new products and launch to end customers including product datasheets and other marketing promotional literature/web content.
• Work with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements for new product development with prioritized features, creating customer-driven product roadmaps.
• Maintain a SWOT analysis of the µCeramIQ™ product offerings. 
• Conduct competitive analyses, including evaluation of specifications, pricing, product performance, customer support, lead times, standards and certifications, and customer experience.
  • Compile and analyze competitor’s and supplier’s pricing and costing curves. 
• Conduct in-depth market research to produce reports on trends, emerging technologies, and advancements in industry and academia.
  • Compile and maintain a library of system-level block diagrams for strategic investment markets and applications.
  • Study and report on current events impacting industry-related activities.
• Design and maintain 3 to 5-year product and technology roadmaps aligned with market needs and business objectives.
• Support sales and business development activities by providing technical inputs and solutions tailored to customer requirements.
• Conduct product pricing.
• Identify and manage strategic partnership opportunities with customers, suppliers, academic institutions, and other internal groups.
• Conduct surveys with internal and external customers to identify gaps in offerings, customer service, and technology strategies.
• Collaborate with Global Market Managers, Regional Sales Managers, and business unit leadership to define total addressable markets (TAMs), serviceable addressable markets (SAMs), and serviceable obtainable markets (SOMs).
• Analyze Return on Investment (RoI) of the product offerings.
• Collaborate with development and productization teams by feeding back applications and implementation knowledge from field experiences to improve product design and functionality.
• Act as a technical liaison, ensuring customer requirements are effectively communicated to internal teams and incorporated into product and technology roadmaps.

• Bachelor’s degree in electrical engineering or a related field with a minimum of 10 years of relevant experience in the Radio Frequency (RF) Industry
• 10+ years of demonstrated experience in the RF/Microwave components industry conducting technical product marketing activities to markets such as Telecommunications, Aerospace and Defense, Test and Measurement, and/or Satellite Communications, is required.
• Strong understanding of the RF/Microwave concepts and relevant technical and commercial performance parameters for the components as well as the industry-related applications and requirements for RF components within those, is a must.
• Good knowledge of the current and emerging technologies for RF components, with a great understanding of the tradeoffs and the applications for those, is required.
• Strong understanding of customers’ business markets and real project management experience, including market research, problem resolution, business development, and tracking the progress of activities.
• Prior product marketing experience for RF filter components is required. Additional product marketing experience of passive components such as Power Splitters, Couplers, Baluns, modules and packaging is preferred.
• Prior experience with ceramic-based RF component technologies is preferable.
• Proficiency in data analysis using spreadsheets and modern tools like Salesforce, Tableu, MATLAB, Python, R+, among others is required.  
• Proven track record of working with customers to provide technical assistance, outstanding customer service, and maximize business opportunities.
• Knowledge of principles and methods for promoting and selling products, including marketing strategies, tactics, and sales techniques is preferred.
• Exceptional research, analytical, and presentation skills.
• Excellent interpersonal skills with the ability to relate to a diverse population.
• Strong communication skills (verbal and written), including the ability to listen, ask questions, lead discussions, and articulate customer requests to internal teams.
• Flexibility to conduct business during off-hours to accommodate customer needs in varying time zones.
• Ability to discern key milestones in projects, establish goals, and plan ahead over a one-to-five-year time span.
• Knowledge of publishing platforms and methodologies for academic and industrial outreach is preferred.
• Demonstrated ability to interact with and deliver on-time results to Senior Management.
• Detail-oriented, highly organized, and capable of managing multiple tasks effectively.
• Polished and professional image, with a commitment to representing the company with integrity and excellence.
• Responsive, self-driven, strong sense of ownership and desire to achieve business objectives.
• Exhibit cultural sensitivity to facilitate effective cross-cultural outreach with internal and external customers, suppliers, and academic institutions.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and listen. The employee frequently is required to stand, walk, sit and use hands to operate a computer keyboard. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Requirements/Skills: 

• Comply, understand, and support corporate safety initiatives to ensure a safe work environment.
• Willingness to travel domestically and internationally for extended periods as required.
• Ability and willingness to abide by Company’s Code of Conduct.